Livestreaming has been a huge trend in China in the past few years and in 2019, the number of livestreamers and viewers combined reached 504 million. Covid-19 fuelled the rise of livestreaming marketing as Chinese consumers, who were staying home more, enjoyed virtual shopping to feel more connected with brands. It’s expected that the livestreaming […]

COVID-19 has brought drastic changes to people’s lives across the globe. People are advised to stay at home, minimise social interactions, work from home, etc. In the post COVID-19 times, the new normal in China has created new demands and new consumer behaviours. For instance, more people started baking at home so there was a […]