Our blog: China’s technology, consumer and new retail insights
We’ve written a lot of articles on a variety of topics that can benefit everyone from a complete beginner to experienced marketers. Do a search for a specific topic of interest or read them in sequence for a broader view. It’s up to you.
LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

China Retail Market: Trends, Growth, And Reinventing The Customer Experience
China’s retail market is experiencing robust growth, with the sector’s size estimated to reach USD 1.94 trillion in 2024 and projected to expand to USD

What Is China’s Digital Transformation?
China’s digital transformation involves rapidly adopting advanced technologies like AI, 5G, IoT, and big data to modernize its economy and society. This includes integrating these

What Is Chinese Consumer Behavior?
Chinese consumer behavior refers to the purchasing habits, preferences, and decision-making processes of consumers in China. This behavior is shaped by rapid technological advancements, cultural

Lessons From China’s digital Transformation for Global Brands
Companies everywhere are looking to China for digital transformation lessons. It is now common knowledge that companies need digital transformation in order to cut costs

Fashion China: 35 Independent Chinese Designers To Watch In 2024 – A Report By Ashley Dudarenok, Gemma A. Williams And One way x
China, often associated with technological advancements and manufacturing achievements,

How Chinese Companies Are Creating Engaging And Social Gaming Experiences In 2023
In the fast-changing digital world, China leads the way in combining gaming and social media. The importance of being adaptable to digital innovation, especially given

3 Lessons For Brands: Mastering Virtual Marketing And Ai Strategies In China
In China, brand marketing that uses virtual and AI technologies is having an increasingly major impact on purchasing decisions, as customers seek new and interesting

6 Lessons To Learn On The Future Of Retail From China 2023
The retail industry is constantly evolving, and China has emerged as a global leader in shaping the future of retail. With its massive consumer market,

What Can Marketers Learn From China’s New Consumer Brands In 2023?
The rise of new consumer brands is one of the most notable phenomena in the Chinese business landscape in recent years. These new brands have

How To Implement Customer-centric Digital Transformation: Lessons From Haier’s Rendanheyi
For a long time, Western business management models were dominant in the industrial and manufacturing world. This stands to reason as the industrial

5 Crucial Lessons In Customer-centricity From Some Of China’s Top Tech Ecosystems
In China, omnichannel sales, also known as New Retail, are predicted to reach 1.8 trillion yuan by 2023. As new retail models emerge, the ratio

9 Lessons From China For Dtc Brands In Launching, Marketing And Selling ProductsIn 2023
China has grown to be one of the largest economies in the world. With a population of 1.4 billion, consumer brands in China are growing