WORK FOR US

WHY WORK WITH CHOZAN? SHAPE THE FUTURE OF DIGITAL CHINA

Are you passionate about China, technology, and innovation? Do you thrive in a fast-paced environment where you can make a tangible impact? Are you looking for a place where your curiosity is rewarded, your expertise is valued, and your potential can be fully realized? If so, ChoZan might be the perfect place for you.

 

Working at ChoZan isn’t just a job; it’s an opportunity to be at the epicenter of digital transformation, contributing to projects that shape how the world’s leading brands understand and engage with the most dynamic market on the planet. Here’s why joining our team is a unique and rewarding experience:

MAKE A REAL IMPACT WITH GLOBAL LEADERS

Forget being a small cog in a large machine. At ChoZan, you’ll work directly on high-stakes projects for Fortune 500 companies and globally recognized brands. Your research, insights, and strategic thinking will directly influence their success in China and inform their global strategies. We obsessively focus on results, ensuring our work creates genuine, measurable impact.

BECOME A TRUE CHINA DIGITAL EXPERT

Immerse yourself in the complexities and innovations of China’s digital ecosystem. You’ll gain unparalleled experience working alongside recognized experts, including our founder Ashley Dudarenok, and a team deeply passionate about China. We provide access to top-notch training materials, proprietary research, and continuous learning opportunities to ensure you stay at the cutting edge.

ACCELERATE YOUR CAREER GROWTH

We believe in nurturing talent and providing pathways for advancement. Our project-based structure and high-performance culture mean you’ll gain diverse experience quickly. You’ll receive on-the-job training, mentorship, and the encouragement to explore new areas and develop diverse skill sets. We actively look for potential and promote from within.

THRIVE IN A CULTURE OF EXCELLENCE AND COLLABORATION

We set high standards for ourselves and our colleagues, fostering an environment where outstanding work is the norm. Inspired by professional sports teams, we aim to have stars in every position – individuals you can respect and learn from daily. Crucially, this pursuit of excellence is balanced with a strong emphasis on teamwork. We are “One Team”, collaborating closely, sharing knowledge proactively, and supporting each other’s growth.

EXPERIENCE FREEDOM AND RESPONSIBILITY

We cultivate a culture that values autonomy and proactivity. We trust our team members to act like owners, take initiative, and find the best ways to achieve outstanding results. If you are self-motivated, disciplined, and eager to take responsibility, you will thrive with the freedom and empowerment ChoZan offers.

JOIN A VIBRANT, INTERNATIONAL TEAM

Become part of a diverse, inclusive, and friendly team with members based across Hong Kong, Shenzhen, Shanghai, and globally. We value an international outlook and bring together unique perspectives to build bridges between China and the world.

If you are driven, curious, and ready to contribute to a leading consultancy shaping the future of digital China, we invite you to explore a career with ChoZan. This is more than a job – it’s a chance to build expertise, make a global impact, and grow alongside the best in the field.

ABOUT CHOZAN - YOUR GATEWAY TO DIGITAL CHINA

ChoZan 超赞 stands at the forefront of understanding and navigating the world’s most dynamic and complex digital landscape: China. Founded in 2016 by globally recognized China digital expert Ashley Dudarenok, ChoZan is a premier Digital China consultancy and research company headquartered in Hong Kong, with a presence in Shenzhen and across other mainland China locations. We are the sister company to Alarice, a specialized China-focused social media agency also established by Ashley, forming a comprehensive ecosystem of expertise dedicated to the Chinese market.

 

Our core mission is twofold, encapsulated in our guiding principle: “Learn for China, Learn from China”. We empower multinational corporations and leading global technology firms not only to adapt their strategies and succeed within the unique Chinese market but also to harness the groundbreaking innovations and insights emerging from China. By deeply analyzing China’s digital transformation journey – encompassing everything from e-commerce evolution and new retail models to social media dynamics and technological breakthroughs – we help our clients shorten their own learning curves and drive growth both locally and globally

 

Since our inception, ChoZan has been committed to building bridges between China and the world. We achieve this through a suite of high-impact services tailored to the specific needs of businesses engaging with China. These include in-depth Digital China advisory, bespoke corporate training, insightful foresighting & trendwatching, strategic consultation, immersive China learning expeditions, and a rich library of online learning resources and publications. We don’t just report on trends; we provide actionable intelligence, strategic frameworks, and the practical skills necessary for tangible success.

 

Our reputation is built on delivering exceptional value and measurable results for an elite clientele, including Fortune 500 giants like Coca-Cola, Disney, BMW, Richemont, Shiseido, and Google. Testimonials from industry leaders consistently praise ChoZan’s deep expertise, the clarity and actionability of our insights, our structured approach to complex topics, and the significant impact we have on their strategic thinking and market performance.

 

We pride ourselves on being more than just consultants; we are trusted partners in our clients’ China journey, dedicated to demystifying the market and unlocking its vast potential.

WHAT YOU'LL DO - CONTRIBUTING TO HIGH-IMPACT SERVICES

As a member of the ChoZan team, you won’t just be working at a consultancy; you’ll be actively contributing to the high-impact services that position us as leaders in the Digital China space. Our work involves deep analysis, strategic thinking, and clear communication to help global brands navigate and succeed in China, as well as learn from China. Depending on your role, you will be involved in delivering services like:

DIGITAL CHINA ADVISORY & CONSULTING

Dive deep into client challenges, conduct thorough research (market analysis, competitor benchmarking, consumer behavior studies), and develop tailored strategies. Your work will help clients understand complex issues, make informed decisions, and implement effective plans for their China operations or digital transformation journeys.

TRAINING & UPSKILLING PROGRAM DEVELOPMENT

Contribute to the creation and delivery of our highly-regarded corporate training programs. This involves synthesizing the latest market trends, case studies, and platform dynamics into engaging and actionable learning modules for marketing and e-commerce teams at Fortune 500 companies.

FORESIGHTING & TRENDWATCHING

Keep your finger on the pulse of China’s rapidly evolving digital landscape. You’ll analyze emerging trends, technologies, and consumer shifts, contributing to reports and insights that help clients anticipate market changes and stay ahead of the curve.

RESEARCH & ANALYSIS PROJECTS

Execute detailed research projects covering diverse aspects of digital China – from specific platform strategies (WeChat, Douyin, etc.) and e-commerce dynamics to new retail innovations and consumer insights. Your analysis forms the backbone of our advisory work and published resources.

SUPPORTING CLIENT ENGAGEMENT

Depending on your role, you may participate in client workshops, presentations, and consultations, helping to communicate complex insights clearly and build strong client relationships.

KNOWLEDGE CREATION

Contribute to ChoZan’s intellectual capital by assisting with the development of reports, guidebooks, online course materials, and potentially content for Ashley Dudarenok’s platforms.

Working at ChoZan means engaging with intellectually stimulating challenges daily. You’ll be expected to think critically, analyze complex data, develop structured arguments, manage projects effectively, and communicate insights with clarity and impact. It’s an environment where your skills in research, strategy, project management, and communication will be honed and applied to solve real-world problems for top global companies.

OUR CULTURE - PASSION, IMPACT, EXCELLENCE, AND TEAMWORK

Culture isn’t just a buzzword at ChoZan — it’s the operational blueprint that shapes how we collaborate, innovate, and deliver success for both our clients and ourselves. We’ve intentionally cultivated a culture that supports rapid innovation, outstanding execution, and seamless teamwork among high-performing individuals. While it’s a continuous work in progress — constantly evolving as we learn and grow — it’s firmly grounded in the core values and principles that define who we are and how we operate. Below are our core values, which serve as the compass guiding our decisions and actions:

WE ARE PASSIONATE

Our work is fueled by a genuine passion – for China’s dynamic market, for the power of technology and innovation, and ultimately, for creating success. This passion drives us to delve deeper, understand more, and deliver exceptional results for our clients, our company, and our own professional growth.

WE CREATE IMPACT

We are relentlessly focused on the “so what?” – the tangible results and strategic implications of our work. We encourage everyone to think and act like owners, taking responsibility for identifying problems, proposing solutions, and getting things done. Impact isn’t an afterthought; it’s the goal.

WE ARE OUTSTANDING

Good enough isn’t good enough. We constantly strive to innovate, transform, and find better ways to serve our clients and understand the market. This requires staying curious, learning rapidly and eagerly, and upholding high standards of excellence in everything we do. We aim to lead the industry, not just follow it.

WE ARE ONE TEAM

Collaboration is key to our success. We prioritize what’s best for the client and the company over individual or group interests. This means actively asking for help, generously helping others grow, listening attentively, communicating proactively and clearly, and sharing information, insights, and resources freely across specialties.

HIGH PERFORMANCE IS THE STANDARD

Imagine working in an environment where every colleague is someone you respect and can learn from. That’s our goal. We believe a great workplace is defined by excellent colleagues. Like a professional sports team, we focus on hiring, developing, and retaining star performers in every role. In the creative and strategic work we do, the difference between average and outstanding is immense, making a high-performance team essential for continuous success.

FREEDOM & RESPONSIBILITY

We operate on a culture of freedom and responsibility. We believe that responsible people thrive on freedom and are worthy of it. We empower our team members by providing context and clear goals, rather than micromanaging processes. We expect individuals to be:

  •  Self-Motivated: Proactively driving tasks and projects forward
  • Self-Aware: Understanding their strengths and areas for development
  •  Self-Disciplined: Managing their time and responsibilities effectively
  • Self-Improving: Continuously seeking ways to learn and grow
  • Leaders & Problem Solvers: Taking initiative and ownership, regardless of title. Not waiting to be told what to do and never feeling “that’s not my job”

This approach allows us to attract and nurture innovative, independent thinkers who are crucial for navigating the complexities of the China market and driving our long-term success. We are a team, not a family – a team dedicated to high performance, mutual support, and achieving ambitious goals together.

BENEFITS & PERKS OF JOINING THE CHOZAN TEAM

At ChoZan, we believe that attracting and retaining top talent requires more than just interesting work; it demands a supportive, rewarding, and growth-oriented environment.

 

We are committed to investing in our team members and providing a comprehensive package that recognizes their contributions and supports their well-being. Here’s what you can expect when you join ChoZan:

ACCELERATED PROFESSIONAL DEVELOPMENT

On-the-Job Training
Benefit from direct involvement in challenging projects, receiving practical training and mentorship from senior team members and industry experts.

Continuous Learning
Gain access to our extensive library of top-notch China digital resources, including proprietary reports, books (like Ashley Dudarenok’s bestsellers), and exclusive training courses.

Rapid Advancement
We offer clear opportunities to advance and get promoted to larger roles quickly based on performance and potential.

UNPARALLELED ACCESS AND IMPACT

Unparalleled Access and Impact
Collaborate directly with the world’s leading brands and Fortune 500 companies, contributing to strategies that shape their success in China.

Global Exposure
Be part of an international team and gain exposure to global business practices while specializing in the China market.

Expert Network
Connect with and learn from leading experts in the China digital space, both within ChoZan and through our extensive industry network.

COMPETITIVE COMPENSATION AND RECOGNITION

Attractive Salary
We offer a competitive salary package commensurate with your experience and qualifications.

Performance Bonuses
High-achievers are recognized and rewarded with cash bonuses throughout the year.

Transparency
We maintain transparent metrics related to company performance and individual contributions where appropriate.

INSPIRING LEADERSHIP AND THRIVING TEAM ENVIRONMENT

Work with Ashley Dudarenok
Learn directly from our founder, a globally recognized expert and dynamic leader known for her passion, expertise, and mentorship.

Inclusive Culture
We foster an inclusive, diverse, and friendly working environment where everyone feels respected and valued.

Office Perks
Our Hong Kong office, conveniently located near the Wanchai MTR, offers a great working atmosphere with music, fruits, coffee, cake, and more.

Joining ChoZan means becoming part of a team that values your growth, well-being, and contribution. We provide the resources, opportunities, and culture for you to excel professionally while making a significant impact in the exciting world of digital China.

MEET OUR FOUNDER

ASHLEY DUDARENOK

ChoZan is led by its founder, Ashley Dudarenok, a driving force in the world of digital China. Ashley is not just the founder; she is an embodiment of the expertise, high standards, passion, and forward-thinking vision that defines our company. Globally recognized as a leading China digital expert, she is also a serial entrepreneur, a dynamic keynote speaker, a bestselling author, and an influential voice across multiple platforms, including her popular YouTube vlog and as a LinkedIn Top Voice.

 

Her journey and deep immersion in China’s digital ecosystem began long before founding ChoZan and its sister agency Alarice in 2011. Over the years, she has built an unparalleled understanding of the market, working directly with tech giants and Fortune 500 companies.

 

Ashley’s expertise is widely acknowledged through numerous accolades, including recognition by Thinkers50 as a “China digital marketing and trend guru”, being named one of the World’s Top 100 Retail Influencers by RETHINK Retail, and receiving the Women Leadership Award from IPWS. Her 11 books on digital China, including international bestsellers like Unlocking The World’s Largest E-Market and New Retail: Born In China Going Global, serve as essential guides for businesses navigating the market.As a leader, Ashley fosters a culture of excellence, curiosity, and impact. She is deeply committed to mentorship and is an active supporter of women in leadership and business. Her energy, expertise, and dedication inspire the ChoZan team daily. Working at ChoZan means having the unique opportunity to learn from and collaborate with one of the most respected and knowledgeable figures in the field, gaining insights that are invaluable for professional growth in the China digital space.

READY TO JOIN US? HOW TO APPLY

Are you excited by the prospect of diving deep into China’s digital landscape, working with global leaders, and growing within a high-performance team? Do you possess the passion, curiosity, and drive we’re looking for? If ChoZan sounds like the right place for you, we encourage you to take the next step.

WHO WE ARE LOOKING FOR

We are always interested in hearing from talented individuals who align with our values and possess skills relevant to our work. We particularly look for:

Passion & Curiosity: A genuine interest in China, technology, and digital trends.

Proactive Mindset: Self-starters with an entrepreneurial spirit and strong ownership mentality.

Analytical Skills: Ability to think critically, research thoroughly, and synthesize complex information.

Communication Skills: Excellent written and verbal communication for collaborating with the team and potentially clients.

Team Players: Individuals who thrive in a collaborative environment and contribute positively to the team dynamic. 

High Standards: A commitment to excellence and attention to detail.

Relevant Backgrounds: Experience or strong interest in areas like market research, strategy consulting, digital marketing, e-commerce, technology analysis, or project management, especially with a China focus.

Key Roles: We often seek Research and Strategy Analysts, Project Managers, and Technology Consultants, but are open to other profiles that fit our needs.

APPLICATION PROCESS

Our hiring process is designed to identify individuals with star potential who align with our culture of high performance and freedom & responsibility. It typically involves interviews, relevant task assessments, and potentially a trial day to ensure a mutual fit.

HOW TO EXPRESS YOUR INTEREST:

Please send your resume and a cover letter explaining:

EMAIL YOUR APPLICATION TO: ALICE@CHOZAN.CO

We review applications carefully and will contact candidates whose profiles closely match our requirements to discuss potential opportunities. Join us in building bridges between China and the world!

Faq

What is the application process like at ChoZan?

Our process is designed to identify high-potential individuals who align with our culture. It typically includes submitting your resume and a tailored cover letter explaining your interest, followed by interviews, relevant skills assessments or tasks, and potentially a trial day to ensure a strong mutual fit.

Successful team members are passionate about China and digital innovation, proactive, curious, and highly motivated. They possess strong analytical and communication skills, thrive in a fast-paced, collaborative environment, uphold high standards, and demonstrate an ownership mentality. Adaptability and a drive for continuous learning are key.

We operate with an international team and offer flexibility, including remote work possibilities depending on the role and location. Our main physical office hub is inHong Kong, but team members collaborate effectively from various locations globally. We value talent and contribution over strict geographical constraints where feasible.

Growth is a core part of the ChoZan experience. We offer rapid advancement opportunities, on-the-job training through challenging projects, mentorship, and access to our extensive library of China digital resources, including books, reports, and training courses. We actively encourage skill expansion and learning.

We value high performance and tangible impact. Performance is evaluated based on contributions to client success, team collaboration, and alignment with our values. Recognition includes competitive salaries, opportunities for advancement, and cash bonuses for outstanding performers throughout the year.

Expect a fast-paced, intellectually stimulating environment focused on excellence and results. It’s highly collaborative (“One Team”), with open communication and mutual support. We operate with a Freedom & Responsibility model, empowering individuals who are proactive and take ownership. It’s demanding but rewarding, filled with passionate people dedicated to understanding digital China.

You’ll contribute to high-impact projects for leading global brands. This could involve market research, competitor analysis, consumer insight studies, developing digital strategies, creating training materials, tracking trends, or supporting client consultations, depending on your specific role (e.g., Analyst, Project Manager).

We operate as a boutique consultancy and agency group. This means you’ll be part of a relatively lean, agile, and close-knit international team, allowing for significant individual impact and close collaboration across projects and functions, rather than a large, bureaucratic organization.

Proficiency in English is essential for our international team collaboration and client work. Mandarin Chinese language skills are a significant advantage for many roles, particularly those involving deep market research or direct interaction within China, but requirements vary depending on the specific position.

Visa sponsorship possibilities depend on the specific role, location (primarily Hong Kong), and the candidate’s qualifications and circumstances. This is typically discussed on a case-by-case basis during the hiring process for relevant positions.

GET YOUR FREE CHINA REPORT

China Mega Report 2025 is here! It’s 700 insightful page on. China’s consumers, innovation, technology, new retail, marketing, and digital space. The report is your ultimate resource for navigating the complexities of the China market in 2025 and beyond.

EXPLORE MORE BOOKS FROM CHOZAN

INNOVATION FACTORY:

CHINA’S DIGITAL PLAYBOOK FOR GLOBAL BRANDS

UNLOCKING THE WORLD’S LARGEST E-MARKET:

A GUIDE TO SELLING ON CHINESE SOCIAL MEDIA

DIGITAL CHINA:

WORKING WITH BLOGGERS, INFLUENCERS AND KOLS

NEW RETAIL BORN IN CHINA GOING GLOBAL:

HOW CHINESE TECH GIANTS ARE CHANGING GLOBAL COMMERCE

MICRO-INFLUENCER, KOCS AND PRIVATE POOLS:

THE HOLY GRAIL OF CHINA MARKETING

REGISTER ACCOUNT