LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
13 KOL Marketing Agencies Driving Brand Success in China
In 2025, China accounted for 58% of the global KOL (Key Opinion Leader) marketing spend, with the local market projected to reach approximately RMB 93 billion (US$13 billion). That’s not just a significant number — it signals where the future of influencer marketing is being built. But none of that works without the right agency […]
January 11, 2026