LATEST CHINA MARKETING AND CONSUMERS INSIGHTS

celebrations in Hong Kong with shoppers and seasonal displays, highlighting holiday retail culture and social gatherings.

Statutory Holidays in Hong Kong: Dates, Rules & FDH Rights

The Employment Ordinance (Cap. 57) of Hong Kong outlines statutory holidays, rest days, and leave that every employer must provide to employees. For foreign domestic helpers (FDHs), these legal holidays are significant because they often work and live in their employers’ homes, relying on clear holiday arrangements to rest, attend to religious obligations, and maintain […]

January 25, 2026
Woman influencer shoots live streaming vlog

What Are Chinese Beauty Standards? Trends and Insights

What defines beauty in China today—and why is the world paying attention? From porcelain skin to V-shaped faces, Chinese beauty standards are more than personal preference; history, media, and digital culture shape them. Rooted in imperial ideals and refined over centuries of art, these standards now evolve in real-time on platforms like Douyin and RedNote.  […]

December 12, 2025

What Businesses in China Should Know About the Ban on ‘996’, Companies’ Overbearing Overtime Policy

China’s overtime policy, dubbed “996”, was officially ruled illegal in August 2021 by Chinese authorities. China’s top court has ruled that the controversial overtime work policy is illegal, taking aim at the excessive working hours commonly practised at Chinese tech companies. The ban was met with cheers and overwhelming positivity by Chinese netizens, having witnessed […]

January 11, 2022
What You Need to Know about the New Regulations on Idols and Fandoms in China

What You Need to Know about the New Regulations on Idols and Fandoms in China

The fan economy has been on the rise in China ever since the explosive growth of the China idol industry back in 2018. The market size of China’s fan economy reached over 3.5 trillion RMB back in 2019 and is expected to surpass 6 trillion RMB by 2023. This is no surprising matter as Gen […]

December 14, 2021