External links in WeChat require careful handling to avoid security prompts, blocked access, or user drop-off. In 2025–26, WeChat evaluates every external URL based on domain trust, redirect behavior, compliance signals, and user experience risk. With over a billion monthly active users and embedded in daily life from messaging and payments to mini-programs and content […]

In Q3 2024, WeChat Mini Programs facilitated over RMB 2 trillion in gross merchandise value (GMV), driven by expanded services like food delivery, EV charging, and medical services. Meanwhile, Tencent reported that its Marketing Services revenue grew 17% year-on-year, powered largely by demand across Mini Programs, Weixin Search (搜一搜), and Video Accounts (视频号). These numbers […]

Live streaming in China has transformed from a trendy marketing tactic into a full-fledged retail and entertainment infrastructure. Platforms like Douyin, Taobao Live, and WeChat Channels have evolved into end-to-end commerce ecosystems, while category specialists like Bilibili and Huya dominate gaming and fandom niches.  In 2025, the sector is defined by AI-driven personalization, store-led broadcasts, […]

China’s influencer economy is bigger, faster, and more competitive than ever. In 2024 alone, MCNs — multi-channel networks — were behind many of the country’s record-breaking livestream sales and viral content trends. They’re the engines connecting brands with top creators, building campaigns across Douyin, Kuaishou, Bilibili, and RedNote, and turning social buzz into measurable sales. […]

China isn’t just leading the world in e-commerce growth—it’s rewriting the rules of retail altogether. In early 2025, the Ministry of Commerce reported ¥3.6 trillion ($499.6 billion) in online retail sales in just one quarter. But these numbers only scratch the surface. From algorithmic feeds to C2M manufacturing and bonded-zone cross-border fulfillment, China has created Earth’s most […]

China’s retail market is experiencing robust growth, with the sector’s size estimated to reach USD 1.94 trillion in 2024 and projected to expand to USD 2.87 trillion by 2029, growing at a CAGR of 8.17%. This growth is fueled by rising disposable incomes, rapid urbanization, and the proliferation of e-commerce platforms like Alibaba’s Tmall and […]

China, often associated with technological advancements and manufacturing achievements, is also a fertile ground for creative minds in fashion. Despite being relatively young, China’s fashion ecosystem has demonstrated remarkable resilience.  “China’s undergoing a transformation—post-COVID reopening, the natural slowdown of economic maturity, demographic changes, and more. These shifts are mirrored in fashion, with unique, homegrown designers […]

The retail industry is constantly evolving, and China has emerged as a global leader in shaping the future of retail. With its massive consumer market, technological advancements, and innovative approaches, China’s retail landscape offers valuable insights and lessons for the rest of the world. China’s retail market will experience a compound annual growth rate exceeding […]

With more than 727 million online viewers (68.1% of Chinese internet users), live streaming is the most widely used video format in China among Chinese netizens. According to Forbes, livestream shopping is a $500 billion USD market in 2022, surpassing Western social media and e-commerce sites like Facebook, Amazon, or Twitter.  There is a ton […]

China has become the world’s second-largest FMCG market and the largest ecommerce in the last decades, thanks to its rapid expansion. According to the China Internet Network Information Center, 27.3% of customers only shop on traditional e-commerce platforms in the last 6 months (before 2022.6); at the same time, the number of consumers shopping on […]

If you want to tap into China’s e-commerce market, the first thing you need to know about are the online shopping festivals. You may have heard of Alibaba’s very successful Double 11 Shopping Festival, which is two and a half times bigger than Black Friday and Cyber Monday combined. But that’s not where it ends […]

Recently Kuaishou published its 2022 Biannual Content Report covering the first six months of 2022. The number of daily active users on the platform has reached 346 million, making the platform one of the most promising marketing channels. In order to help marketers get the latest insights about Kuaishou, the team at ChoZan has translated […]