Eastern Asia has the highest number of internet users in the world, with 1.34 billion as of 2025. Because China has a huge online population, foreign digital stars are seizing new opportunities to connect with increasingly globalized Chinese audiences. The foreign influencer trend is driving authentic engagement and e-commerce growth. But success in China demands […]

Growing WeChat followers requires more than frequent posting or short-term promotions. With over 1.3 billion daily users and an increasingly algorithm-driven discovery system, WeChat follower growth now depends on content relevance, engagement quality, and ecosystem integration. This guide explains how brands and creators can increase WeChat followers organically and sustainably by aligning with WeChat’s recommendation […]

In the era of AI and the Internet of Things (IoT), companies are under pressure to transform digitally while maintaining a laser-like focus on customer needs. One notable blueprint for customer-centric digital transformation comes from China’s Haier Group, through its innovative Rendanheyi model. First introduced in 2005 by Haier’s visionary CEO Zhang Ruimin, Rendanheyi has […]

Mainland China blocks Pinterest, so designers and influencers turn to local and global platforms for visual inspiration. In recent years, a handful of apps and websites have become go-to sources for creative imagery in China. These include lifestyle and social platforms, designer communities, and free image libraries. Each offers its spin on “pinning” ideas. The […]

China is a vast market with a population exceeding 1.3 billion people. As of June 2025, the number of Chinese netizens exceeded 1.12 billion, accounting for nearly 80% of the country’s total population. With the development of the Internet and the widespread use of mobile technology, an increasing number of people are using social media to connect, […]

China’s KOL economy has been one of the fastest-growing and most durable economic phenomenons for a while now. Despite the fact that brands are progressively building their own live shopping channels, individual KOLs continue to account for the majority of sales volume. In China, there are around 10 million KOLs, almost all of whom are […]

Weibo Story (微博故事) is a social media platform introduced on April 19th, 2017 that has exploded in popularity recently. Weibo has a  monthly active users of 582 million in March 2022, a net addition of approximately 51 million users on a year-over-year basis. Mobile MAUs represented 95% of MAUs, and the average daily active users […]

Given that the B in BATX, the traditional shorthand for China’s Big Tech companies, stands for Baidu, it’s understandable that many in the West prioritize the biggest search engine in China when they want to promote their brand, products or services there.  Baidu plays an important role in the consumer journey, but it’s not the […]

China has quite a collection of holidays that celebrate love. There’s Western Valentine’s Day on February 14th, White Day on March 14th, Cyber Valentine’s Day on May 20th and the Qixi [pronounced “chee shee”] Festival on the seventh day of the seventh lunar month, usually in August. Sometimes it’s called the Double Seven Festival or […]

In an increasingly digital world, traditional media such as print, radio and TV are losing ground, while the Internet takes an ever-larger role. The web, and in particular the mobile web, allows information to spread rapidly and opens the door for anyone who proves capable and trustworthy to enlarge their influence. Nowhere is this truer […]

There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017  witnessed countless innovative and enlightening social media marketing ideas and events in China. […]

You know that WeChat is a powerful channel to market your business and even sell your products. But what else? Some official WeChat accounts are also great sources of information about digital marketing in China. Plenty of WeChat accounts regularly publish informative articles so WeChat is also the perfect platform for you to learn more […]