LATEST CHINA MARKETING AND CONSUMERS INSIGHTS
How to Implement Customer-centric Digital Transformation: Lessons From Haier’s RenDanHeYi
In the era of AI and the Internet of Things (IoT), companies are under pressure to transform digitally while maintaining a laser-like focus on customer needs. One notable blueprint for customer-centric digital transformation comes from China’s Haier Group, through its innovative Rendanheyi model. First introduced in 2005 by Haier’s visionary CEO Zhang Ruimin, Rendanheyi has […]
Greater Bay Area: China’s Southern Mega‑Region Driving Innovation and Growth
The Guangdong–Hong Kong–Macao Greater Bay Area (GBA) is China’s flagship regional integration project, linking two Special Administrative Regions (Hong Kong and Macao) with nine mainland cities in Guangdong Province (Guangzhou, Shenzhen, Zhuhai, Foshan, Huizhou, Dongguan, Zhongshan, Jiangmen, and Zhaoqing). In 2024, the mega-region covered approximately 56,000 km² and housed over 87 million residents. Beijing’s vision […]
