While most of you are using Amazon and eBay, people in China are shopping on sites and apps like Tmall,  Taobao,  JD,  Suning,  Kaola,  VIP.com, and the very popular new kid on the block, Xiaohongshu. Xiaohongshu (小红书), or Red, first came to my attention when I heard two colleagues discussing beauty products. “I’ve been looking for waterproof […]

There is no denying that social media is the best way to approach target customers and raise brand awareness in China, as the country has an extraordinarily high mobile device penetration rate. With new social media products and programmes constantly appearing, 2017  witnessed countless innovative and enlightening social media marketing ideas and events in China. […]

Recently I saw a guy filming himself with his phone while crossing the street in China. It seemed like he was Facetiming with a friend. But he was actually doing a livestream, an extremely popular hobby for young people in China. China is way ahead of the rest of the world when it comes to […]

You know that WeChat is a powerful channel to market your business and even sell your products. But what else? Some official WeChat accounts are also great sources of information about digital marketing in China. Plenty of WeChat accounts regularly publish informative articles so WeChat is also the perfect platform for you to learn more […]

The internet is overflowing with digital marketing resources. Some blogs are popular and highly recommended while others have been overlooked. Are the following 10 digital marketing resources on your subscription list? If not, add them right away! Econsultancy You can find everything about digital marketing in Econsultancy’s blog. From thorough guides for direct email marketing […]

Launched in 2009, Sina Weibo is one of the biggest social media sites in China. To reach out to mainland consumers, establishing a prominent presence on Weibo is a must. Here are 5 steps to help you get started on Weibo marketing. What is Sina Weibo ? It’s a microblogging site and is like China’s […]

Collaborating with KOLs is a relatively nascent medium and the expertise of ‘how to work’ with these influencers is still developing in both the supply and demand sides. KOL marketing is neither a fad nor a dying niche and is very much here to stay — and only growing. Here are six principles for luxury […]

Given its huge number of active users, WeChat has become a battlefield for advertisers to showcase and promote their products. Currently, WeChat offers two major advertising options, namely Moments ads and account ads. Only brands with verified official accounts in specific industries can apply to become WeChat advertisers. WeChat Moments Ads WeChat Moments is like […]

KOL competition is an effective way of generating buzz on social media. Its essence is to invite several KOLs to participate in a competition. Brands can ask bloggers to create videos, comics or other material to enter the contest. KOLs may need their followers to vote for them in the competition and it’s a great way […]

If you’re planning to enter the Chinese market, you might wonder, what can you do to maximize the success of your approach. Christine Tan, the Business Development Manager of FirstShotz, a no risk digital marketing and distribution agency based in Shenzhen, has 5 tips to share on product strategy in China. Entering China is complex […]

Promoting sales is the crucial goal of most marketing campaigns. To sell on Weibo or WeChat directly is what many marketers have been thinking about. In fact, early in 2015, Weibo, in cooperation with two mainstream e-commerce platforms, Taobao and Jumei, launched Weibo Window (微博橱窗) to facilitate sales on Weibo. What is Weibo Window? Weibo […]

Weibo is an open social media platform with many brands posting marketing-related material every day. It’s hard to create effective marketing content that attracts attention and conveys messages simultaneously. What kind of Weibo content is best at attracting an audience in this competitive environment? Who can you work with? And how can you work with […]