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What is China’s Digital Transformation?

What is China’s Digital Transformation?

China’s digital transformation involves rapidly adopting advanced technologies like AI, 5G, IoT, and big data to modernize its economy and society. This includes integrating these technologies into traditional industries to create efficient and innovative business models. The transformation focuses on building digital infrastructure, enhancing services, and fostering tech-driven innovation across sectors like finance, healthcare, and […]

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What is Chinese Consumer Behavior?

What is Chinese Consumer Behavior?

Chinese consumer behavior refers to the purchasing habits, preferences, and decision-making processes of consumers in China. This behavior is shaped by rapid technological advancements, cultural traditions, shifting economic conditions, and the continuously evolving digital landscape. Businesses that understand Chinese consumer behavior can refine their products, marketing strategies, and services to align with the specific needs

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Lessons from China’s Digital Transformation for Global Brands

Lessons from China’s Digital Transformation for Global Brands

Companies everywhere are looking to China for digital transformation lessons. It is now common knowledge that companies need digital transformation in order to cut costs and run efficiently in the modern age. It involves streamlining processes and the adoption of new technologies. But why China specifically? By this year, China’s digital transformation sector is expected

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Fashion China: 35 Independent Chinese Designers to Watch in 2024 – A Report by Ashley Dudarenok, Gemma A. Williams and ONEWAYX

China, often associated with technological advancements and manufacturing achievements, is also a fertile ground for creative minds in fashion. Despite being relatively young, China’s fashion ecosystem has demonstrated remarkable resilience.  “China’s undergoing a transformation—post-COVID reopening, the natural slowdown of economic maturity, demographic changes, and more. These shifts are mirrored in fashion, with unique, homegrown designers

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How Chinese Companies are Creating Engaging and Social Gaming Experiences in 2023

How Chinese Companies are Creating Engaging and Social Gaming Experiences in 2023

In the fast-changing digital world, China leads the way in combining gaming and social media. The importance of being adaptable to digital innovation, especially given the context of Chinese consumers has been foreseen from experts in the industry. It’s not just in China, the global gamification market is set to grow over USD 34 million

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6 Lessons to Learn on the Future of Retail from China 2023

6 Lessons to Learn on the Future of Retail from China 2023

The retail industry is constantly evolving, and China has emerged as a global leader in shaping the future of retail. With its massive consumer market, technological advancements, and innovative approaches, China’s retail landscape offers valuable insights and lessons for the rest of the world. China’s retail market will experience a compound annual growth rate exceeding

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What Can Marketers Learn From China’s New Consumer Brands in 2023?

The rise of new consumer brands is one of the most notable phenomena in the Chinese business landscape in recent years. These new brands have rapidly developed by targeting high-demand markets that established brands have overlooked and gaining a foothold in the market.  For example, the cosmetics brand Perfect Diary (完美日记) went public on the

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2022 Live Streaming in China: The Top 5 Platforms

With more than 727 million online viewers (68.1% of Chinese internet users), live streaming is the most widely used video format in China among Chinese netizens. According to Forbes, livestream shopping is a $500 billion USD market in 2022, surpassing Western social media and e-commerce sites like Facebook, Amazon, or Twitter.  There is a ton

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Top 10 Social Commerce Innovations from China’s FMCG industry

China has become the world’s second-largest FMCG market and the largest ecommerce in the last decades, thanks to its rapid expansion. According to the China Internet Network Information Center, 27.3% of customers only shop on traditional e-commerce platforms in the last 6 months (before 2022.6); at the same time, the number of consumers shopping on

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