China’s Generation Z, roughly those born between 1995 and 2009, now represents over 260 million consumers and wields enormous cultural and economic power. Unlike earlier generations, they’ve grown up entirely in a mobile, cashless, and algorithm-driven world. Their digital life isn’t an extension of reality. It is reality: social validation, entertainment, identity, and even activism […]
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Eastern Asia has the highest number of internet users in the world, with 1.34 billion as of 2025. Because China has a huge online population, foreign digital stars are seizing new opportunities to connect with increasingly globalized Chinese audiences. The foreign influencer trend is driving authentic engagement and e-commerce growth. But success in China demands
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Growing WeChat followers requires more than frequent posting or short-term promotions. With over 1.3 billion daily users and an increasingly algorithm-driven discovery system, WeChat follower growth now depends on content relevance, engagement quality, and ecosystem integration. This guide explains how brands and creators can increase WeChat followers organically and sustainably by aligning with WeChat’s recommendation
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External links in WeChat require careful handling to avoid security prompts, blocked access, or user drop-off. In 2025–26, WeChat evaluates every external URL based on domain trust, redirect behavior, compliance signals, and user experience risk. With over a billion monthly active users and embedded in daily life from messaging and payments to mini-programs and content
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In 2025, “Store Mini Program (门店小程序)” and the “WeChat Virtual Business Card” (企业微信对外名片) have become the twin engines of WeChat-native retail: one closes the transaction loop from discovery to checkout; the other standardizes identity and follow-up across private-domain touchpoints. WeChat’s own 2025 Open Class underscored this shift. WeChat Shop (微信小店) GMV in 2024 grew 1.92×
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In the era of AI and the Internet of Things (IoT), companies are under pressure to transform digitally while maintaining a laser-like focus on customer needs. One notable blueprint for customer-centric digital transformation comes from China’s Haier Group, through its innovative Rendanheyi model. First introduced in 2005 by Haier’s visionary CEO Zhang Ruimin, Rendanheyi has
In 2025, China accounted for 58% of the global KOL (Key Opinion Leader) marketing spend, with the local market projected to reach approximately RMB 93 billion (US$13 billion). That’s not just a significant number — it signals where the future of influencer marketing is being built. But none of that works without the right agency
13 KOL Marketing Agencies Driving Brand Success in China Read More »
In Q3 2024, WeChat Mini Programs facilitated over RMB 2 trillion in gross merchandise value (GMV), driven by expanded services like food delivery, EV charging, and medical services. Meanwhile, Tencent reported that its Marketing Services revenue grew 17% year-on-year, powered largely by demand across Mini Programs, Weixin Search (搜一搜), and Video Accounts (视频号). These numbers
How to Sell on WeChat ? 5 Effective Strategies Read More »
When it comes to messaging apps in Asia, WeChat and LINE are two of the most prominent names in the industry. However, while LINE has carved out a solid niche in places like Japan and Taiwan, WeChat has taken things to another level entirely, evolving into a full-blown “super app” that’s practically essential for daily
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China’s social media landscape in 2025 is grappling with a long-standing open secret: the prevalence of fake accounts and fabricated engagement on major platforms, especially Sina Weibo. Weibo – often referred to as China’s Twitter – has 588 million monthly active users, but not all are genuine individuals. A vast ecosystem of “zombie” followers, professional
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