CHOZAN MEDIA CENTER: PRESS RESOURCES & CHINA DIGITAL INSIGHTS
WELCOME TO THE CHOZAN MEDIA CENTER
Welcome, members of the press and media professionals. This is your dedicated resource hub for accessing the latest information, insights, and assets related to ChoZan and our expertise in the dynamic world of digital China. Whether you are seeking expert commentary on China consumer trends, need background information for a story on China e-commerce, or wish to connect with our globally recognized China digital expert, Ashley Dudarenok, you’ll find valuable resources here.
ChoZan is committed to providing timely, accurate, and insightful information to help you report on the complexities and innovations shaping China’s digital landscape. Explore our resources, learn about our areas of expertise, and find out how we can collaborate.
ABOUT CHOZAN: YOUR EXPERT SOURCE ON DIGITAL CHINA
ChoZan 超赞 is a leading China research and digital transformation consultancy, founded by globally recognized China digital expert Ashley Dudarenok. Headquartered in Hong Kong with a presence in Shnaghai and Shenzhen, we operate with an international team dedicated to demystifying the world’s most dynamic digital market.
OUR MISSION
We empower global businesses to succeed in China and learn from China’s innovations. We provide actionable insights, strategic guidance, and practical training on China’s complex digital ecosystem, covering e-commerce, social media, new retail, consumer behavior, and emerging technologies.
KEY FACTS
Founded: 2016 by Ashley Dudarenok
Headquarters: Hong Kong with presence in Shenzhen & Shanghai
Focus: C-Suite Advisory, Digital China Consultancy, China Research and Trendwatching, China Learning Expeditions, Tailored Keynote Speeches and Training
Expertise: Learn for China – Learn from China, innovation and tech trends (including AI, robotics and XR), China ecosystems, e-commerce and the new retail, social media marketing and social commerce, and consumer insights.
Clients: Fortune 500 companies, leading global brands, such as Disney, Coca-Cola and Alibaba.
Sister Company: Alarice, now LaowaiMe, a China-focused social media agency based in Shanghai
WHY CHOZAN FOR MEDIA?
ChoZan is your trusted partner for accurate, timely, and insightful commentary on digital China. We offer:
DEEP EXPERTISE
Access to unparalleled knowledge derived from over a decade of in-market experience and continuous research.
EXPERT VOICES
Direct connection to Ashley Dudarenok and our team of analysts for authoritative quotes and interviews.
ACTIONABLE INSIGHTS
We go beyond surface-level trends to provide context and strategic implications relevant to a global business audience.
RELIABILITY
We understand media deadlines and strive to provide prompt and relevant information for your stories.
Leverage ChoZan’s expertise to enrich your reporting on China’s digital transformation, market trends, and consumer landscape. We are the go-to source for media seeking credible China market insights and expert analysis.
AREAS OF EXPERTISE FOR MEDIA COMMENTARY
ChoZan, led by founder Ashley Dudarenok, offers expert insights and commentary across a wide range of topics related to the China digital landscape. We can provide valuable context, analysis, and data-backed perspectives for your stories on:
EMERGING TECHNOLOGIES IN CHINA
Commentary on the application and impact of AI, robotics, XR (Extended Reality), and other cutting-edge technologies within the Chinese context.
CHINA TECH GIANTS
Analysis of the strategies, innovations, and competitive dynamics of leading Chinese technology companies from Huawei to XPeng, Unitree and DeepSeek.
CHINA'S DIGITAL ECOSYSTEMS
Understanding the interplay between China’s major tech ecosystems (Alibaba, Tencent, JD, Meituan, Bytedance, BYD, etc.) and platforms (such as Tmall, WeChat, Douyin, Temu, RedNote, Kuaishou, Bilibili, etc.), their evolution, and impact on business and society.
MODERN CHINESE CONSUMERS
Deep dives into consumer behavior, generational shifts (Gen Z, Millennials, Silver Generation), evolving preferences, purchasing triggers, and key trends shaping consumption patterns across different tiers of cities.
CHINA E-COMMERCE & NEW RETAIL
Analysis of major e-commerce platforms (Taobao, Tmall, JD.com, Pinduoduo), social commerce, live streaming, cross-border e-commerce, O2O (Online-to-Offline) integration, and the future of retail in China.
CHINA DIGITAL MARKETING & SOCIAL MEDIA
Strategies for brand building, user engagement, KOL/influencer marketing, private traffic, content marketing, and navigating the unique advertising landscape in China.
INDUSTRY SPECIFIC TRENDS
Insights tailored to specific sectors like luxury goods, beauty, FMCG, travel, and automotive within the Chinese digital market.
Our team, including China digital expert Ashley Dudarenok, stays constantly updated on these fast-moving areas. We are equipped to provide timely and relevant commentary to enhance your media coverage
AREAS OF EXPERTISE FOR MEDIA COMMENTARY
Our team, including China digital expert Ashley Dudarenok, stays constantly updated on these fast-moving areas. We are equipped to provide timely and relevant commentary to enhance your media coverage
ASHLEY DUDARENOK’S OFFICIAL BIOS.
Here’s a concise, up-to-date biography detailing Ashley Dudarenok’s expertise, achievements, and background as a China digital expert.
ABOUT ASHLEY - SHORT BIO
ASHLEY DUDARENOK
Ashley Dudarenok is a naturalised Chinese entrepreneur, award winning digital expert and book author, recognised by Thinkers50 as a “Guru on fast-evolving trends in China”. She is the founder of ChoZan 超赞, China research and digital transformation consultancy and Alarice, China-focused digital marketing agency among others. Ashley and her team help world’s top companies to learn for and from China through research, China learning expeditions, and consulting projects. She’s also a sought after professional speaker covering topics around customer centricity, the future of retail, technology in action. Ashley is the author of 11 books on digital China. She has over 500K professionals follow her social media channels such as LinkedIn and YouTube for daily China business insights.
ASHLEY’S TITLES TO USE IN THE ARTICLE
Ashley Dudarenok, founder of China digital consultancy ChoZan 超赞 and author, OR
Ashley Dudarenok, founder of China research firm ChoZan 超赞, OR
Ashley Dudarenok, China digital expert, author, keynote speaker OR
SMM LINKS / CHANNELS
This Ashley Dudarenok media kit section provides essential resources for accurately representing ChoZan and our leadership in your publications.
CHOZAN & ASHLEY DUDARENOK IN THE NEWS
ChoZan and our founder, Ashley Dudarenok, are frequently featured in leading global media outlets, sharing insights on China’s dynamic digital landscape. Below is a selection of our recent media coverage, interviews, and contributions. For a comprehensive list or specific appearances, please contact our media team.
HOW WE COLLABORATE WITH THE MEDIA
ChoZan values its relationship with the media and is keen to support accurate and insightful reporting on China’s digital landscape. We regularly collaborate with journalists, editors, producers, and bloggers in various ways:
EXPERT QUOTES & COMMENTARY
Need a sharp, insightful quote on a breaking China tech news story or an analysis of recent consumer data? We can provide timely commentary based on our deep market understanding.
INTERVIEWS
Ashley Dudarenok and other ChoZan experts are available for interviews (print, online, TV, radio, podcast) to discuss topics within our areas of expertise. We can accommodate various formats and time zones with advance notice.
CONTRIBUTED ARTICLES & OP-EDS
We can provide original, data-driven articles or opinion pieces on specific China digital trends for your publication, tailored to your audience.
SPEAKING ENGAGEMENTS
Ashley Dudarenok is a renowned keynote speaker. Inquire about her availability for media events, conferences, and webinars.
BACKGROUND BRIEFINGS
For complex topics, we can offer background briefings to help journalists understand the nuances of China’s digital market before finalizing their stories.
OUR PROCESS
1
SUBMIT YOUR REQUEST
Please use the dedicated media contact information below, providing details about your publication, the topic, the type of collaboration you’re seeking, your deadline, and any specific questions you have.
2
CONFIRMATION & ASSESSMENT
We aim to acknowledge receipt of your request within 24 business hours. We will assess if we are the right fit and have the capacity to meet your deadline.
3
COLLABORATION
If we proceed, we will work with you to provide the requested information, schedule interviews, or discuss contributed content requirements.
4
FOLLOW-UP
Once your story or segment featuring ChoZan or Ashley Dudarenok is published, please share the link with us! We appreciate seeing the final output and may share it across our channels.
We strive to be responsive and helpful. For urgent requests, please indicate the deadline clearly in your initial contact
MEDIA CONTACT INFORMATION
For all media inquiries, including interview requests, expert commentary, contributed content proposals, and asset requests, please contact our dedicated media relations team:
For media inquiries, press releases, or interview requests, please contact us at alice@chozan.co. We look forward to assisting you!
SUBJECT LINE
Please include the nature of your request and your publication name in the subject line (e.g., “Interview Request – [Publication Name]”, “Quote Request – China E-commerce Trend”)
RESPONSE TIME
We understand the importance of deadlines and strive to respond to all media inquiries within 24 business hours. For urgent requests, please mark your email accordingly.
Please direct all ChoZan media and Ashley Dudarenok press contact requests through this channel for the most efficient handling.
Faq
How quickly can I expect a response to my media inquiry?
We strive to respond to all media inquiries submitted via alice@chozan.co within 24 business hours. If your request is urgent, please indicate this clearly in your subject line or email body.
Who is the primary media contact at ChoZan?
Please direct all initial inquiries to our media relations team at alice@chozan.co. They will coordinate with the appropriate expert, including Ashley Dudarenok, based on your request.
Can I get an expert quote from Ashley Dudarenok for my article?
Yes, Ashley Dudarenok is available for expert commentary on topics within her areas of expertise. Please submit your request via email (alice@chozan.co) with details about your article, specific questions, and deadline.
Is Ashley Dudarenok available for TV, radio, or podcast interviews?
Yes, Ashley frequently participates in TV, radio, and podcast interviews. Please contact alice@chozan.co with details about your program, desired topics, proposed dates/times, and format.
Does ChoZan accept invitations for documentary filming or contributions?
We evaluate documentary opportunities on a case-by-case basis. Please send a detailed proposal outlining the project scope, your requirements, and timeline to alice@chozan.co.
What are Ashley Dudarenok's main areas of expertise for commentary?
Ashley specializes in China’s digital ecosystems, modern Chinese consumers, e-commerce and new retail, livestreaming, digital marketing, and emerging technologies like AI, robotics and XR within the China context. Please see our “Areas of Expertise” section for a more detailed list.
Are there any topics ChoZan or Ashley Dudarenok do not comment on?
While we cover a broad range of topics related to digital China, we generally focus on business, technology, ecosystems, the new retail, marketing, and consumer trends. We typically do not provide political commentary or financial investment advice. If unsure, please outline your topic in your inquiry.
Can I use ChoZan's logo or Ashley Dudarenok's headshot in my publication?
Yes, you can download approved logos and headshots from our Media Resources section. Please use them in accordance with any provided brand guidelines. Usage is generally permitted for editorial purposes related to ChoZan or Ashley Dudarenok.
Does ChoZan provide specific market data or research reports for media use?
We often incorporate data into our commentary. For specific data requests or access to proprietary research, please contact our media team to discuss possibilities. Some public reports may be available in our general Resources section on the website.
GET YOUR FREE CHINA REPORT
EXPLORE MORE BOOKS FROM CHOZAN
INNOVATION FACTORY:
CHINA’S DIGITAL PLAYBOOK FOR GLOBAL BRANDS
UNLOCKING THE WORLD’S LARGEST E-MARKET:
A GUIDE TO SELLING ON CHINESE SOCIAL MEDIA
SELLING TO CHINA THROUGH CROSS-BORDER E-COMMERCE:
A HANDY GUIDE FOR BUSINESSES
DIGITAL CHINA:
WORKING WITH BLOGGERS, INFLUENCERS AND KOLS
NEW RETAIL BORN IN CHINA GOING GLOBAL:
HOW CHINESE TECH GIANTS ARE CHANGING GLOBAL COMMERCE
MICRO-INFLUENCER, KOCS AND PRIVATE POOLS:
THE HOLY GRAIL OF CHINA MARKETING