Chinese Consumers: Pet Lovers
Who Is The Free Pet Lovers Report For?
Pet Product Brands and Retailers
For brands producing or selling pet food, grooming products, toys, and accessories, this report provides essential data on pet ownership trends, consumer behavior, and preferred purchasing platforms.
E-commerce Platforms and Digital Marketers
Online pet product retailers and digital marketing teams can use this report to fine-tune their social commerce strategies and optimize engagement with Chinese pet lovers. Learn how platforms like Taobao, JD, and Xiaohongshu can be leveraged to promote pet care products.
Pet Healthcare Providers
Veterinary clinics, pet pharmacies, and wellness brands will find
valuable insights into pet health product trends and consumer
concerns related to pet care and wellness.
Investors and Entrepreneurs
If you’re looking to invest in the growing pet market or are
considering launching a pet-focused brand in China, this report offers data-driven insights into market growth, key segments, and emerging opportunities.
What Will You Gain In This Free Chinese Pet Market Report?
Comprehensive Insights into Pet Ownership: Understand the demographics of Chinese pet owners, including key trends among Gen Z, Millennials, and urban pet parents.
Consumer Preferences and Spending Patterns: Discover the
specific pet care products and services that are gaining popularity, from premium pet food to grooming services and accessories.
E-commerce and Social Commerce Insights: Learn how Chinese pet owners use e-commerce platforms like JD, Taobao, and Xiaohongshu to shop for pet-related products, and how brands can use social commerce and KOL marketing to connect with this audience.
Behavioral Insights for Targeting Pet Lovers: Explore the
psychological drivers behind pet purchases, including the
emotional connections between pet owners and their animals.
Industry Trends and Opportunities: Get the latest information on the growth of the pet care market in China, the role of pet health and wellness, and emerging market segments such as eco-friendly pet products and luxury pet accessories.
Key Takeaways for Pet Care Brands: With actionable advice on
how to position products for Chinese pet owners, this report
provides valuable strategies for success in China’s pet care market.
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Key Highlights Of The Free Pet Lovers Report
Part 1: China's Pet Market Insights
The Chinese pet market has seen rapid growth, making it one of the most promising industries in the country. With an annual growth rate of 18.5% from 2018 to 2019, the pet economy reached RMB 202.4 billion, with online sales accounting for over 30 billion RMB of the total market . This shift has been driven by changes in consumer behavior, where pets have increasingly been treated as family members. As the number of pet owners continues to rise, particularly among millennials, pet-related products and services have expanded far beyond traditional pet foods.
China’s pet economy is not just about food; it extends to accessories, healthcare products, and services. The evolution of the pet industry reflects broader socio-economic trends, including changing family structures, urbanization, and the growing middle class. These shifts make pets an integral part of consumer lifestyles, influencing spending patterns and creating a thriving market. E-commerce platforms like Tmall, JD, and Boqii are key channels where pet owners purchase products, with a noticeable rise in sales across all pet categories, from pet food to health supplements .
Part 2: Pet Lovers Consumer Insights
Chinese pet owners, particularly millennials and Generation Z, are becoming more sophisticated in their pet-related purchases. Pet ownership in China has increased significantly, with younger generations increasingly viewing pets not just as companions but as family members, often investing in premium products for their pets’ wellbeing . This shift has expanded the scope of the pet economy, with more pet owners prioritizing their pets’ health, lifestyle, and comfort. Interestingly, the rise of social media and digital platforms has played a pivotal role in how pet lovers engage with brands and share experiences. Platforms like Douyin (TikTok), Kuaishou, and WeChat have become essential in shaping pet owners’ purchasing decisions, with content around pet care, products, and services circulating rapidly .
A significant portion of the pet product market consists of younger consumers—particularly those under 30—who are willing to spend on their pets. According to research, millennials have a strong preference for high-quality pet food and are increasingly investing in services like grooming, photography, and pet insurance . These younger pet owners, known for their deep emotional bonds with their pets, tend to spend on premium pet products, making them a key demographic for brands to target.
Part 3: Rising Pet Products - Necessary Spendings And Upscale Spendings
The pet product market in China is diverse, with a range of products aimed at meeting the basic needs of pets, such as food, hygiene, and accessories. As the market matures, products like pet food, health supplements, and grooming tools are becoming essential for many pet owners. Pet food remains the largest segment in terms of spending, but items like pet insurance, healthcare products, and specialty pet products are gaining traction . The growing emphasis on pet wellbeing has led to increased demand for products like ergonomic pet beds, smart pet accessories, and pet fitness items, all of which are seen as necessary investments by pet owners who treat their pets as family members.
As pet ownership becomes more prevalent and sophisticated, there is a noticeable trend toward upscale spending in the pet sector. More Chinese pet owners are willing to spend on high-end products for their pets, including luxury pet accessories, branded pet clothing, and high-tech pet gadgets . In 2020, sales in the luxury pet segment saw a significant boost, with pet accessories such as designer collars and pet fashion becoming increasingly popular. Pet lovers are seeking products that reflect their pets’ status and their own identities, aligning with broader trends in Chinese consumer behavior where customization and luxury are highly valued.
Brands that cater to these upscale demands are often those that combine quality with an element of exclusivity. Additionally, pet owners are looking for products that provide long-term benefits for their pets, such as nutritional supplements and advanced grooming tools . The emergence of niche pet markets, including luxury pet services like pet spas, also contributes to the growing market size
Part 4: Digital Platforms For Pets: Wechat, Weibo, Douyin, Kuaishou, Bilibili, Boqii
China’s pet lovers are increasingly turning to digital platforms to engage with pet-related content, make purchases, and interact with brands. Social media has become an integral part of the pet care experience. Platforms like Douyin and Kuaishou are driving significant engagement with pet owners through short-form video content, live streaming, and influencer endorsements. In particular, pet-related live-streams have seen tremendous growth in views, with content creators leveraging their platforms to discuss pet care, showcase new products, and build communities of pet lovers .
WeChat, with its mini-programs and integrated payment systems, is also a key platform for pet-related services and products, providing seamless shopping experiences for pet owners. Additionally, Boqii, one of China’s largest pet-related e-commerce platforms, continues to grow as a go-to destination for pet products . Pet owners also engage with pet communities on platforms like Weibo and Bilibili, where discussions around pet care, products, and services flourish. These platforms allow brands to build emotional connections with consumers by offering helpful pet care tips, promoting products, and connecting with pet owners on a deeper level.
Part 6: Pet Care Services – Rising Demand For Premium Experiences
The demand for premium pet care services in China is growing rapidly, driven by the changing attitude toward pets and their increasing status as family members. Pet owners are now willing to invest significantly in pet care services such as grooming, pet hotels, and even pet spas. This shift reflects a growing desire for convenience, quality, and luxury in pet care, as well as a deeper emotional connection to their pets.
Pet grooming services, for example, have become an essential part of pet ownership, with many owners opting for specialized services to maintain their pets’ wellbeing. The rise of pet hotels and boarding services catering to high-end customers is also on the rise, as urban pet owners seek premium accommodations for their pets while they travel. Additionally, the increasing popularity of pet-friendly establishments, such as restaurants and cafes, is opening new opportunities for businesses targeting the pet-loving community.
This growing interest in pet care services presents a lucrative market for brands offering high-quality, specialized pet services. Pet care service providers who can build strong brand equity and trust through personalized experiences will be well-positioned to capitalize on the booming pet services industry in China. As pet owners increasingly prioritize their pets’ comfort and happiness, there is a significant opportunity for brands to offer premium, tailored services that cater to these evolving demands.
Part 7: Sustainability In The Pet Industry – Eco-friendly Products And Practices
Sustainability has become an important consideration for Chinese pet owners, reflecting broader consumer trends toward eco-consciousness in China. As more pet owners seek to reduce their environmental footprint, demand for sustainable, eco-friendly pet products is on the rise. From biodegradable pet waste bags and eco-friendly pet food packaging to natural, organic pet food ingredients, sustainability is gaining ground in the pet sector.
Pet product manufacturers are responding to this demand by developing eco-friendly alternatives to traditional pet products. For example, many pet food brands are increasingly offering organic or sustainably sourced ingredients, while pet accessories companies are utilizing recycled materials for collars, leashes, and toys. Additionally, pet care brands are promoting sustainable practices in their operations, such as using renewable energy in manufacturing and offering refillable or recyclable product packaging.
This focus on sustainability presents an opportunity for businesses in the pet industry to appeal to the growing segment of eco-conscious consumers in China. Brands that can successfully integrate sustainability into their products and operations will not only meet the rising demand for green pet products but also build long-term loyalty among customers who are increasingly concerned about the environmental impact of their purchases.
About The Authors:
Ashley Dudarenok
Ashley Dudarenok is a naturalized Chinese serial entrepreneur and an award-winning digital expert, renowned for her insights into the evolving consumer landscape in China, particularly in sectors such as pet care, wellness, and digital products. As the founder of ChoZan, a consultancy focused on China research and digital transformation, and Alarice, a leading marketing agency, she has significantly impacted various industries.
With over 15 years of experience, Ashley empowers Fortune 500 companies to effectively engage with Chinese consumers across multiple sectors, including the burgeoning pet market, health and wellness, and lifestyle products. She is a sought-after speaker, sharing valuable insights on customer-centricity and the future of retail, especially as it pertains to emerging consumption trends.
Ashley has authored 10 books on digital trends in China and has built a strong following of over 500,000 professionals across platforms like LinkedIn and YouTube. Frequently featured in the media, she continues to shape discussions around China’s diverse consumer markets, making her an essential voice for brands looking to connect with modern shoppers.
Editorial Team
Ashley
Founder of ChoZan & Alarice
BEVERLY
Senior Digital Marketing Executive
Stephanie
Graphic Designer
JACQUELINE
Project Director
About The Contributors
ADA XU
Regional Director (Europe & Middle-East) at FLIGGY
WOLFGANG GEORG ARLT
Founder and Director of COTRI China Outbound Tourism Institute
SUSAN DING
Marketing Manager at Trip.com Group
NATHAN PETRALIA
Managing Director at Merkle Hong Kong
CHERRY HUANG
General Manager of Alipay+ Offline Merchant Services, Ant Group
OLIVER SEDLINGER
CEO and Co-founder of Sedlinger & Associates Ltd
DANNI LIU
Founding Partner at iBlue Communications
PATRICE SIMEON
Global Account Manager at Global Blue Holding
PEGGY LI
CEO & Chief Troubleshooter at SPS:Affinity - Strategic Partnership Solutions
EVGENY PANCHENKO
Tourism and Destination Marketing Expert
DEANA GAO
Founder and CEO of China Gravy
BENJAMIN CAVENDER
Managing Director and Head of Strategy of China Market Research Group
What Do We Do?
At ChoZan, we help global brands and local businesses succeed with Chinese consumers in various sectors, including pet care, wellness, technology, and lifestyle. With over 15 years of expertise in understanding China’s digital transformation and consumer behavior, we empower brands to adapt to the evolving landscape shaped by new consumption trends and cultural shifts.
CHINA LEARNING EXPEDITIONS
We organize China Learning Expeditions—customized tours that allow leaders from top companies to immerse themselves in China’s diverse consumer ecosystems. These expeditions provide critical insights into local market trends, consumer preferences, and emerging technologies. Clients like Coca-Cola and InMobi rely on these experiences to stay ahead of market developments across multiple sectors.
TRAINING FOR TEAMS
Our specialized training programs equip global and local marketing, e-commerce, and commercial teams to thrive in various consumer markets. By empowering teams to excel in social commerce and digital marketing, we have helped leading companies enhance their strategies to better engage with consumers in sectors like pet care, health and wellness, and digital products.
CHINA RESEARCH
Our China Research services offer in-depth consumer and market research, trend analysis, and strategic advice tailored to businesses across multiple sectors. Brands like Johnson & Johnson and HSBC trust us to decode the complexities of China’s consumer markets, providing actionable insights that pave the way for growth.
CONSULTING & EXPERT CALLS
Through our Consulting & Expert Calls, we connect businesses with top industry experts, offering tailored advice on addressing the specific challenges faced when engaging with Chinese consumers across various sectors. Companies like DFS and Adobe benefit from our strategic guidance, enabling them to effectively cater to the demands of a diverse range of modern shoppers.
Get Your Free Pet Lovers Report
Faq
What does the Pet Lovers Report cover?
The Pet Lovers Report provides an in-depth analysis of the growing pet market in China, highlighting consumer behavior, emerging trends, and the influence of pet lovers on the retail and e-commerce landscape. This comprehensive 70+ page report explores the rise of the pet economy, focusing on how modern Chinese consumers, particularly pet owners, are driving demand for pet products and services. It covers pet food, pet health care, accessories, and high-tech pet products, offering insights into e-commerce platforms like Tmall, Douyin, and WeChat, as well as the influence of pet content creators and KOLs. Brands seeking to engage Chinese pet owners will find actionable insights into consumer behaviors, preferences, and the digital platforms that shape purchasing decisions.
What makes the Pet Lovers Report different from others?
This report is unique because it dives deep into the pet economy in China, combining social listening data, consumer behavior research, and e-commerce trends to provide a nuanced view of China’s pet market. Unlike general market reports, it focuses specifically on how pet owners interact with digital platforms like WeChat, Douyin, and RED (Xiaohongshu) to discover, research, and purchase pet products. It also includes insights on the growing role of pet influencers, KOL marketing, and the rise of pet health and wellness products. The Pet Lovers Report offers actionable strategies for brands seeking to connect with this highly engaged, digitally savvy demographic in China’s competitive retail landscape.
Is the Pet Lovers Report available for free?
Yes, the Pet Lovers Report is available for free download. This detailed report provides essential insights into the pet market in China, from consumer behavior and pet product demand to social commerce strategies and e-commerce growth. Whether you’re in the pet care, retail, or lifestyle sectors, this free resource will help you understand how to effectively target pet owners in China, optimize your digital presence, and grow your brand in this fast-expanding market.
What new insights does the 2023 Pet Lovers Report provide?
The 2023 edition of the Pet Lovers Report features updated data on the growing pet economy in China, with a focus on pet health, pet wellness, and the increasing demand for premium pet products. It also offers insights into how pet lovers use social media platforms like Douyin and WeChat to discover pet products and interact with brands. This year’s report includes an analysis of pet product categories that are gaining traction, from high-tech pet devices to eco-friendly pet care items, and provides actionable strategies for brands looking to capitalize on this rising demand. Additionally, the report explores how pet influencers and KOL marketing are shaping pet-related content and driving sales.
Which platforms are covered in the Pet Lovers Report?
The report provides an in-depth analysis of the digital platforms where pet lovers in China are most active. This includes Tmall, Douyin, WeChat, Kuaishou, Bilibili, and Boqii—key platforms for discovering pet products, interacting with brands, and engaging with pet influencers. It explores how pet content creators on these platforms are influencing consumer purchasing decisions, and offers insights into how pet brands can use these channels for product promotion, community building, and social commerce.
How can brands engage with Pet Lovers in China?
To successfully engage with Pet Lovers in China, brands need to understand the digital habits and preferences of this consumer group. The Pet Lovers Report outlines key strategies for leveraging social commerce, KOL marketing, and platform-specific tactics to reach Chinese pet owners. It explains how brands can create content-driven campaigns that resonate with pet lovers, foster community engagement, and build trust. Whether it’s through WeChat mini-programs, Douyin livestreaming, or influencer partnerships, the report provides actionable insights into how to effectively market pet products in China’s e-commerce-driven environment.
Does the Pet Lovers Report cover specific pet product categories?
Yes, the report covers various pet product categories that are in high demand in China, including pet food, pet health care products, pet accessories, and high-tech pet gadgets. It provides insights into consumer preferences within each category and how these preferences are evolving. For example, premium pet food and eco-friendly pet products are becoming increasingly popular, with Chinese pet owners willing to pay more for products that offer higher quality and better health benefits for their pets. The report also examines how pet owners are shifting towards pet wellness and healthcare products, as well as how these trends are impacting e-commerce and retail strategies.
How can I provide feedback or report any errors in the Pet Lovers Report?
The insights from this report can be applied directly to marketing strategies, product development, and e-commerce optimization. Brands can use the report’s findings to craft targeted campaigns on Douyin, Tmall, and WeChat, focusing on content that appeals to pet owners’ emotional and practical needs. The report also offers guidance on leveraging KOLs and pet influencers to build brand awareness and trust. By understanding the e-commerce preferences of Chinese pet lovers and utilizing the right social commerce strategies, brands can enhance their digital presence, drive sales, and foster long-term customer loyalty.
How can I provide feedback or report an error in the Super Mums and Dads Report?
If you have any feedback or notice errors in the Pet Lovers Report, please feel free to contact us at info@chozan.co. We highly value your input and continuously strive to improve our reports to ensure they meet the needs of our readers. Your feedback helps us improve the quality and accuracy of our insights, allowing us to provide even more valuable content in future reports.
How can I stay updated with future insights from ChoZan?
To stay informed about upcoming reports and receive exclusive insights on China’s pet market, consumer behavior trends, social commerce, and other key topics, subscribe to our newsletter. Stay ahead of the curve with the latest trends, strategies, and intelligence directly from ChoZan’s experts.
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