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Social Commerce & New Retail Training

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Master the future of retail with Social Commerce & New Retail Training. Learn how to integrate online and offline experiences, leverage social media for sales, and stay ahead in a rapidly changing retail landscape.

Revolutionize Your Retail Strategy

Retail is undergoing a seismic shift. The traditional
boundaries between online and offline shopping have
blurred, giving rise to New Retail—a model that
seamlessly integrates e-commerce, social media, and
physical stores. At the same time, social commerce has
emerged as a dominant force, with platforms like Douyin,
Instagram, and TikTok transforming how consumers
discover, engage with, and purchase products.

In China, social commerce is projected to reach $526 billion in sales in 2024, making up around 20% of the country’s total e-commerce market. Global brands are now racing to replicate its success, but navigating this new landscape requires more than just a digital presence—it demands a deep understanding of consumer behavior, platform dynamics, and innovative strategies. That’s where ChoZan’s Social Commerce & New Retail Training comes in, equipping businesses with the skills to thrive in this new era of retail.

In China, social commerce is projected to reach $526 billion in sales in 2024, making up around 20% of the
country’s total e-commerce market. Global brands are now racing to replicate its success, but navigating
this new landscape requires more than just a digital presence—it demands a deep understanding of
consumer behavior, platform dynamics, and innovative strategies. That’s where ChoZan’s Social
Commerce & New Retail Training comes in, equipping businesses with the skills to thrive in this new era of
retail.

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Who Needs Social Commerce & New Retail Training?

Social Commerce & New Retail Training is built for businesses and teams seeking to stay competitive in the fast-evolving retail and e-commerce landscape. Whether you are part of a global leadership team shaping strategic direction, a marketing team driving consumer engagement, or a local operations team executing on the ground, this training provides actionable insights and strategies to thrive in today’s digital-first, consumer-driven environment. It is designed to equip organizations at every level with the frameworks, tools, and expertise needed to excel in the intersection of retail innovation and technology.

Global Retail, E-commerce, And C-level Teams

For global retail and e-commerce leaders, including C-level executives, staying ahead of transformative industry trends is critical. Social commerce and New Retail provide frameworks for understanding how technology is reshaping consumer behavior and retail operations worldwide. This training enables C-level teams and global strategists to explore cutting-edge innovations like livestream shopping, AI-powered personalization, and seamless online-merge-offline (OMO) experiences. By incorporating insights from leading ecosystems such as China’s retail landscape, global teams can adopt forward-thinking strategies that drive innovation and maintain competitive advantage across international markets.

Regional, Marketing, And Executive Teams

Regional and executive teams play a crucial role in bridging global strategies with local market realities, while marketing teams are central to driving consumer engagement. This training equips these teams with critical knowledge of emerging trends, such as private traffic cultivation, conversational commerce, and robotics in retail. For marketing teams, the training offers insights into creating impactful campaigns that leverage social commerce strategies, while regional teams learn how to adapt global initiatives to align with local consumer behaviors. By mastering these concepts, teams gain the ability to collaborate effectively across functions and regions, ensuring smooth execution and strategic alignment.

Local Retail And E-commerce Teams

Local teams, operating in fast-paced, consumer-centric environments, require tools and insights to respond to real-time challenges and opportunities. This training focuses on practical applications of trends like AI-driven store automation, group buying, and gamified shopping experiences. Local retail and e-commerce teams will learn how to optimize platforms, adopt cutting-edge technologies, and engage modern consumers effectively. By mastering these operational strategies, teams can create seamless, personalized shopping experiences that resonate deeply with local audiences.

Aligning Teams Across All Levels

Social Commerce & New Retail Training is not just about skill-building—it fosters alignment and collaboration across global, regional, and local teams. Global teams learn to incorporate transformative strategies from ecosystems like China’s into their overarching frameworks, while regional teams gain the tools to bridge corporate initiatives with market-specific realities. Local teams, in turn, gain the tactical expertise to execute strategies with precision. Marketing teams, central to connecting global and local efforts, are empowered to drive innovation and consumer engagement at every stage of the retail journey.

By uniting these perspectives, the training ensures that organizations can create cohesive, scalable strategies that maximize both innovation and efficiency. It prepares businesses to navigate the complexities of retail transformation, empowering teams to adapt to changing consumer expectations, leverage advanced technologies, and lead in the rapidly evolving social commerce and New Retail landscape.

This training program is designed to inspire collaboration, foster innovation, and position your organization for long-term success in the future of retail. From the C-suite to marketing specialists, every participant will gain the insights and tools needed to navigate the challenges of today’s retail environment and unlock new opportunities for growth and leadership.

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What Problems Can Social Commerce & New Retail Training Solve?

A well-structured social commerce and New Retail training program addresses key challenges faced by global, regional, and local teams in today’s retail and e-commerce landscape. By focusing on innovation, strategic alignment, and consumer-centric practices, this training empowers businesses to remain competitive and drive success.

Revolutionizing Traditional Retail Models

Traditional retail models are struggling to keep up with the rise of social commerce and New Retail trends. Training programs help businesses transition from outdated approaches to more dynamic strategies, such as livestream shopping, group buying, and gamified loyalty programs. For example, brands can learn how to implement AI-driven personalization and OMO strategies to create seamless shopping experiences across channels.

Bridging The Gap Between Online And Offline Channels

One of the biggest challenges in the New Retail era is integrating online and offline channels effectively. Training helps teams adopt OMO frameworks, where physical stores and digital platforms work together to deliver seamless customer experiences. For instance, businesses can learn how to implement smart stores using AI, robotics, and QR-code-driven shopping, inspired by leaders like Alibaba’s Freshippo.

Leveraging Social Commerce To Drive Engagement

Many businesses struggle to adapt to social commerce trends like livestream shopping, private traffic cultivation, and group buying. Training equips teams with the knowledge to create engaging livestream campaigns, build direct-to-consumer relationships through private traffic channels, and leverage group buying tactics to boost sales and engagement.

Aligning Global Strategies With Local Market Realities

Global teams often face challenges in adapting their strategies to local consumer behaviors. Social Commerce & New Retail Training helps bridge this gap by teaching teams to localize strategies such as shoppable content, AI-powered recommendations, and conversational commerce. For example, global teams can adapt Douyin’s shoppable video approach for platforms like Instagram or TikTok, creating engagement-driven e-commerce strategies.

Breaking Down Silos Between Teams

A major challenge for many organizations is the lack of collaboration between global, regional, and local teams. Training fosters strategic alignment by creating shared frameworks for measuring success, aligning KPIs, and ensuring that New Retail innovations—such as AI-driven personalization or livestream shopping—are effectively implemented across all markets.

Adapting To Emerging Technologies

As AI, robotics, and XR (Extended Reality) redefine the retail landscape, many companies struggle to adopt these innovations. Training programs help businesses understand how to deploy these technologies effectively, ensuring they remain competitive. For instance, teams can learn how to use voice commerce tools, AI chatbots, or robotic automation to improve customer experiences and streamline operations.

Future-proofing Teams Against Rapid Change

In today’s fast-evolving retail environment, staying ahead of trends is critical. Social Commerce & New Retail Training ensures teams are prepared to anticipate and adapt to innovations like conversational commerce, AI-driven loyalty programs, and the growing influence of platforms like TikTok and Pinduoduo. By proactively adopting these trends, businesses avoid being disrupted by new digital innovations.
By addressing these challenges, Social Commerce & New Retail Training transforms retail and e-commerce from reactive strategies into proactive opportunities for long-term growth and success. This training empowers teams to embrace innovation, align strategies, and deliver exceptional customer experiences, ensuring they thrive in an increasingly competitive global market.

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Key Topics In Social Commerce & New Retail Training?

Succeeding in—or learning from—China’s cutting-edge retail ecosystem requires mastery of three critical pillars: omnichannel integration, social commerce mastery, and technology-driven personalization. Our training programs are designed for businesses seeking to either thrive in China’s fast-evolving retail landscape or adapt its revolutionary innovations to global markets.

Omnichannel Retail:
The Future Of Shopping Experiences

1

Learning For China

To succeed in China’s New Retail environment, brands must embrace Online-Merge-Offline (OMO) strategies. Alibaba’s Freshippo (Hema) stores are prime examples, seamlessly blending e-commerce and physical retail. Customers can shop in-store, order online for delivery in as little as 30 minutes, or scan QR codes to learn more about products. Retail ecosystems like JD.com’s integrate logistics, supply chains, and offline stores, allowing brands to create frictionless experiences.

Learning From China

Globally, brands can implement OMO strategies by unifying online and offline touchpoints. Retailers can
emulate systems like Freshippo by integrating mobile apps with in-store shopping to offer personalized
recommendations or contactless payments. Ecosystem-driven approaches—similar to Alibaba’s or
Tencent’s—can help brands connect supply chains, customer data, and sales channels to optimize efficiency
and customer experience.

Social Commerce:
Livestreaming, Group Buying, And Private Traffic

2

Learning For China

In China, social commerce is transforming how consumers shop, with livestreaming at its core. Platforms like Douyin and Taobao Live have turned influencers into shopping powerhouses, where hosts like Austin Li drive millions in sales during marathon sessions. Group buying, pioneered by Pinduoduo, combines social interaction with discounts, encouraging friends to shop together for better deals. Additionally, brands are cultivating private traffic through WeChat, leveraging direct engagement in exclusive groups to boost loyalty and repeat purchases.

Learning From China

Global brands can adopt China’s social commerce strategies to improve engagement and sales. For instance, integrating livestreaming into platforms like Instagram or TikTok can replicate the success of real-time product showcases. Group buying models, similar to Pinduoduo’s, can be adapted through in-app features that incentivize collective purchases. Additionally, cultivating private traffic pools on messaging platforms like WhatsApp or Telegram can replicate the success of WeChat’s VIP groups for exclusive sales and promotions.

Shopping In The Ai Age:
Personalized, Conversational, And Robotic Commerce

3

Learning For China

China leads the world in AI-driven shopping experiences. Retailers like JD.com and Alibaba leverage AI to power personalized recommendations, conversational commerce, and robotic assistance. For example, Tmall’s AI assistants help users discover products through voice commands, while JD Logistics deploys autonomous robots for last-mile delivery. Meanwhile, conversational commerce, powered by platforms like WeChat, allows brands to engage with customers directly, tailoring interactions to individual preferences.

Learning From China

Globally, retailers can apply AI-driven personalization to enhance customer journeys. AI tools inspired by Tmall’s recommendation algorithms can deliver tailored product suggestions, while conversational commerce—through chatbots or voice assistants like Alexa—can streamline customer engagement. Robotics can also be used in logistics and in-store operations, helping brands stay competitive by improving efficiency and enhancing customer experiences.

Best Practices And Case Studies:
Global Lessons From China’s New Retail Innovations

4

Learning For China

China’s New Retail model offers invaluable lessons for brands worldwide. Case studies like Freshippo’s OMO strategy or Douyin’s livestream commerce campaigns highlight the importance of blending technology with customer-centric approaches. WeChat’s private traffic strategies and Pinduoduo’s group buying success showcase how brands can build loyalty and drive sales through social interaction and exclusivity.

Learning From China

By studying these innovations, businesses can adapt China’s retail strategies to fit their own markets. For example, brands can use AI to personalize shopping journeys, launch livestreaming events on social platforms, or integrate OMO strategies to bridge the gap between online and offline touchpoints. These best practices emphasize the importance of combining technology, personalization, and social engagement to thrive in the future of retail.

Step-by-step Guide To Social Commerce & New Retail Training

Initial Consultation & Proposed Outline

The process starts with a detailed consultation to understand your business objectives, target audience, and the unique challenges you face in social commerce and new retail. Based on the insights, we create a customized training outline that includes essential modules such as livestream shopping strategies, social commerce optimization, and omnichannel integration. The outline also includes specific exercises and case studies tailored to your industry and goals to ensure maximum relevance and impact.

Feedback & Adjustments

Before finalizing the training curriculum, we collaborate with you to gather feedback and refine the content to meet your team’s specific needs. If you require additional focus on topics like influencer collaboration, platform-specific strategies for Douyin or Instagram, or creating seamless online-to-offline experiences, we adjust the program to ensure it aligns with your priorities. This collaborative process ensures that the training content is practical, actionable, and fully customized to your business objectives.

Paperwork & Invoice

Once the training structure is approved, we handle all administrative details, including paperwork, contracts, and invoicing. This step ensures a smooth and hassle-free process, allowing us to move forward quickly to the next phase of preparing the training materials. Our goal is to make the administrative process simple and efficient so you can focus on the upcoming training.

Materials Preparation

With the structure finalized, we design and prepare comprehensive training materials that ensure an engaging and practical learning experience. These materials include visually rich presentations that simplify complex concepts, case studies from leading brands in social commerce and new retail, and interactive exercises that empower participants to apply what they’ve learned directly to their own business operations. Platform demonstrations are also included, showcasing how to optimize tools like livestream shopping, social media storefronts, and AI-driven personalization. Every resource is tailored to provide actionable insights and strategies that your team can implement immediately.

Delivery

Prior to the main training session, we conduct a pilot test with a small group to refine the flow, troubleshoot any technical challenges, and ensure the content depth matches the expertise of the participants. On the day of the training, we deliver a high-energy, interactive session designed to engage and empower your team. The session incorporates expert insights, practical strategies, and group discussions, helping participants understand how to leverage social commerce and new retail opportunities effectively. The training emphasizes real-world applications, ensuring your team leaves equipped with the tools and knowledge to create seamless and profitable customer experiences.

Post-training Deliverables

Following the training, we provide a comprehensive set of post-training resources to reinforce key concepts and support your team’s implementation efforts. Within 24 hours, you will receive a recording of the session, detailed presentation slides, and supplementary guides tailored to the topics covered. These deliverables serve as a valuable reference for your team, allowing them to revisit the content and integrate the strategies into their day-to-day operations. Additionally, these materials help ensure long-term success by providing a clear roadmap for strengthening your social commerce and new retail efforts.
This step-by-step approach ensures that every phase of the training is carefully designed to address your specific needs and objectives. By combining expert insights with practical applications, we empower your team to master the art of social commerce and new retail, creating seamless customer journeys, driving engagement, and unlocking sustainable growth in a rapidly evolving retail landscape.

Trusted By Global Leaders

What Do Our Clients Say?

Ashley’s talk on New Retail in China was actionable, engaging and a great highlight of the conference. Ashley is knowledgeable, professional and an excellent speaker. We were happy to work with her and will collaborate further in the future.
Matt HaldaneSCMP
Ashley understands the ecosystems of WeChat; Chinese social media/commerce; Chinese consumers; and Chinese New Retail at a level, and with a depth and breadth of knowledge, that places her among the elite thinkers and doers in Chinese Digital Commerce.
Michael ZakkourTompkins Intl
A great insight into digital in China. The whole session was very insightful! We’ll start exploring the mentioned apps and applications as soon as we are back. Ashley is very knowledgeable and action driven!
Estee WuClarins
Ashley’s talk on New Retail in China was actionable, engaging and a great highlight of the conference. Ashley is knowledgeable, professional and an excellent speaker. We were happy to work with her and will collaborate further in the future.
Matt HaldaneSCMP
Ashley’s talk on New Retail in China was actionable, engaging and a great highlight of the conference. Ashley is knowledgeable, professional and an excellent speaker. We were happy to work with her and will collaborate further in the future.
Matt HaldaneSCMP

Why Choose Chozan’s Social Commerce & New Retail Training?

Deep Expertise in China’s Social Commerce and New Retail Landscape

ChoZan is a leading consultancy specializing in helping businesses navigate the fast-evolving world of social commerce and New Retail. Founded by Ashley Dudarenok, a globally recognized expert in digital transformation and consumer innovation, ChoZan empowers brands with the training and strategies needed to succeed in today’s dynamic retail landscape. With Ashley’s 15+ years of hands-on experience in Greater China, ChoZan combines deep market knowledge with actionable insights, offering customized solutions that address the complexities of social commerce platforms, omnichannel customer journeys, and cutting-edge retail technologies.

Training That Transforms Strategy Into Real-World Results

At ChoZan, we don’t just provide training—we deliver transformation. Our Social Commerce & New Retail Training equips businesses with the skills to excel in areas like livestream shopping, private traffic management, and platform optimization. We help brands master key retail innovations, such as smart stores, seamless online-to-offline (O2O) integration, and AI-driven personalization. Drawing from Ashley’s extensive experience working with top Chinese tech giants like Alibaba, Tencent, and JD.com, we ensure all training sessions are grounded in real-world expertise and customized to your company’s needs.

Actionable Insights for a Rapidly Evolving Retail Future

At ChoZan, we turn training into a catalyst for change. Our Social Commerce & New Retail Training empowers businesses to adapt to the fast-paced world of evolving consumer behavior and retail innovation. From mastering social commerce strategies to navigating New Retail trends and omnichannel ecosystems, we provide actionable insights that drive success. Whether you’re a global corporation or a regional business, our tailored approach ensures that your team is equipped to meet industry demands with confidence, creativity, and cutting-edge expertise.

Flexible Formats Tailored to Your Business Goals

Our training is highly adaptable, designed to meet the diverse needs of businesses. Whether you prefer in-person workshops, virtual sessions, or hybrid formats, our programs can be customized to fit your schedule and focus areas. From demystifying social commerce trends to mastering O2O strategies and understanding how to leverage livestreaming for sales, we ensure your team gains the most relevant and practical knowledge for succeeding in today’s retail environment.

Led by Ashley Dudarenok: Global Authority on New Retail and Social Commerce

At the core of ChoZan’s training is Ashley Dudarenok, one of the world’s top authorities on social commerce, consumer behavior, and New Retail. As a LinkedIn Top Voice in Marketing, Asia-Pacific Top 25 Innovator, and one of RETHINK Retail’s Top 100 Retail Influencers, Ashley brings unparalleled expertise and thought leadership to every session. Her extensive work with Fortune 500 companies, contributions to major media outlets like Forbes and CNBC, and authorship of 11 best-selling books on Digital China and New Retail underscore her unmatched credentials.

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Faq

What is social commerce and New Retail training?

Social commerce and New Retail training is a specialized retail training program focused on helping businesses integrate social media-driven commerce, e-commerce strategies, and innovative retail technologies. This training equips teams with the skills needed to succeed in a digitally connected, consumer-driven retail environment.

Online retail training includes strategies to leverage social commerce platforms like livestreaming, group buying, and private traffic channels. These approaches help businesses connect with consumers through engaging, interactive, and commerce-driven social media experiences.

Our e-commerce training programs cover livestream shopping, personalized shopper experiences, conversational commerce, private traffic management, and AI-powered retail innovations. Participants learn how to optimize e-commerce strategies to align with cutting-edge trends in social commerce and New Retail.

This retail training program is ideal for e-commerce professionals, marketing teams, and retail managers looking to understand social commerce, optimize online retail strategies, and adopt innovative technology trends like AI, robotics, and XR (Extended Reality).

Our online retail training provides actionable insights into livestream commerce, teaching participants how to create engaging livestream shopping experiences. From collaborating with influencers to using platform-specific tools, businesses learn how to drive sales and build brand loyalty through real-time interactions.

E-commerce training helps businesses stay competitive in the fast-evolving retail landscape. By understanding trends like social commerce, AI-driven personalization, and group buying, businesses can improve their customer experience, sales strategies, and operational efficiency.

Yes, our retail training covers private traffic strategies, teaching businesses how to cultivate exclusive customer groups using platforms like WhatsApp or WeChat. These tactics enable brands to build direct engagement channels, boost loyalty, and increase repeat purchases.

Our e-commerce training includes best practices for implementing group buying strategies, inspired by platforms like Pinduoduo. Participants learn how to incentivize customers to form shopping groups, offering discounts and shared deals to drive sales and engagement.

Yes, we explore AI-powered tools in our social commerce and e-commerce training. These include personalized product recommendations, conversational AI (chatbots), and data-driven analytics that help businesses create seamless, tailored shopping experiences.

Our retail training introduces businesses to New Retail concepts like Online-Merge-Offline (OMO) strategies, AI-driven automation, and robotics. We provide case studies and practical frameworks to help businesses integrate online and offline channels into a unified, customer-centric experience.

Yes, we offer both online and in-person retail training options, as well as hybrid formats. These flexible options ensure that teams from different locations or with varying schedules can participate effectively.

E-commerce training helps businesses implement strategies like personalized recommendations, conversational commerce, and gamification to engage customers more effectively. By integrating these techniques, businesses can create memorable shopping experiences and boost customer loyalty.

Our social commerce and New Retail training programs are flexible in duration, ranging from one-day workshops to multi-week courses. The length depends on your team’s goals, scope, and preferred format.

Our online retail training explores conversational commerce, teaching businesses how to use chatbots, AI-driven voice assistants, and messaging apps to engage customers in real-time, provide instant support, and drive sales.

Yes, our retail training includes case studies from successful livestream shopping campaigns, such as those on Douyin or Taobao Live. Participants learn actionable insights from these examples to create their own effective livestream shopping strategies.

Our e-commerce training programs provide a deep dive into New Retail technologies like robotics, AI, and XR (Extended Reality). We teach businesses how to implement these technologies to automate processes, enhance customer experiences, and stay ahead of industry trends.

Absolutely. By leveraging strategies from social commerce, such as private traffic, livestream sales, and group buying, businesses can enhance customer engagement, streamline operations, and achieve measurable ROI improvements.

We provide ongoing support after retail training, including strategy consultations, performance reviews, and updates on emerging trends in social commerce and New Retail. This ensures businesses can continuously refine their strategies and stay competitive.

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Ready to Future-Proof Your Retail Strategy in China?

Join ChoZan’s expert-led training to master the latest in social commerce, livestreaming, and New Retail. Learn from Ashley Dudarenok and empower your team with the tools, trends, and strategies to thrive in China’s dynamic digital ecosystem.

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