CHINA SOCIAL COMMERCE MASTERCLASS
MASTERING SOCIAL COMMERCE IN CHINA FOR GROWTH AND ENGAGEMENT
Social commerce has quickly become a transformative force in China, redefining how consumers discover and purchase products online. Unlike traditional e-commerce, which is based on search-driven shopping where users actively seek specific items, social commerce integrates shopping directly into social media environments. Chinese platforms like Douyin (TikTok China) and RedNote are leading this shift by turning entertainment and lifestyle content into real-time, personalized shopping opportunities. Rather than visiting a platform like Tmall or JD to search for a product, users now encounter curated product recommendations as they browse short videos, livestreams, and user-generated content (UGC).
What makes social commerce in China so unique is its ability to convert passive content consumption into spontaneous purchases. For example, Douyin’s algorithm analyzes user behavior—such as frequently watching fitness content—and then recommends related products like protein powder or athletic wear. With one tap, users can purchase the featured items instantly within the app. This preference-driven model contrasts sharply with the intent-based journey of traditional e-commerce, making product discovery feel effortless and engagement more immersive.
Social commerce is further powered by livestreaming and influencer collaborations, which have become essential tools for driving sales. Platforms like Douyin and RedNote enable brands to work with influencers or Key Opinion Leaders (KOLs) who host livestream sessions, introduce products, answer questions, and generate excitement in real time. These sessions often feature exclusive offers and time-limited deals, increasing the urgency to buy. Meanwhile, UGC and peer recommendations help strengthen consumer trust and authenticity—two crucial factors in the decision-making process.
In this fast-changing digital environment, brands must adopt a platform-native, content-driven approach to succeed. While traditional e-commerce channels remain important, the rise of social commerce opens powerful new pathways for demand generation and customer loyalty. Leveraging platforms like Douyin and RedNote allows brands to meet Chinese consumers where they are—scrolling, watching, interacting—and offer them seamless, engaging, and personalized shopping experiences that drive results.
WHY LEARNING FROM CHINA’S SOCIAL COMMERCE IS IMPORTANT?
SCALE AND INNOVATION
China’s social commerce ecosystem is unmatched in both scale and technological sophistication, making it a leading force in redefining online retail. Platforms like Douyin and RedNote (formerly Xiaohongshu) are not just popular—they are pioneering a new model of commerce where product discovery, entertainment, and purchase happen within a single experience. During the 2024 618 Shopping Festival, Douyin recorded 40.5 million hours of livestreaming, and short videos featuring shopping cart links drew an astonishing 115.1 billion views. Notably, 183 livestreams each generated over $1.37 million USD in sales, underscoring the platform’s power as a direct sales engine. RedNote also posted strong results during the same period, with order volumes increasing 5.4 times and GMV from in-store broadcasts growing fivefold year-on-year. These figures highlight how Chinese platforms have turned content ecosystems into high-performance retail channels, setting a global benchmark for what social commerce at scale looks like.
MASTERY OF GEN Z AND GEN ALPHA ENGAGEMENT
China’s social commerce platforms have become expert at engaging younger digital natives by designing experiences that align with the expectations and consumption behaviors of Gen Z and Gen Alpha. Platforms like Douyin deliver highly personalized product recommendations driven by real-time content interaction, while RedNote thrives on peer-generated content, visual storytelling, and aspirational micro-communities. According to McKinsey, Gen Z and millennials are four times more likely to make purchases via social media than older generations. In China, these demographics don’t just follow influencers—they act on their advice, often completing purchases directly within the same app. By understanding the habits and emotional triggers of these younger groups, Chinese platforms create stickier user experiences that build loyalty and drive frequent transactions.
COMMERCIAL IMPACT THAT SURPASSES TRADITIONAL E-COMMERCE
Social commerce in China is no longer a supplementary channel; it’s becoming the core engine of digital retail. The seamless integration of entertainment and shopping has enabled platforms like Douyin and RedNote to challenge—and in some cases outperform—traditional marketplaces such as Tmall and JD.com during peak sales events. For example, livestreaming e-commerce alone is projected to surpass ¥1 trillion RMB (approximately $140 billion USD) in sales by 2025. This model enables real-time product demonstrations, direct influencer engagement, and instant purchasing, which together drive higher conversion rates than conventional e-commerce formats. The success of this content-first, algorithm-driven approach illustrates how China has shifted the paradigm from intent-based searching to spontaneous discovery and purchase.
SEAMLESS INTEGRATION OF TECH, CONTENT, AND COMMERCE
What sets China’s social commerce apart is its deep integration of technology, content, and commerce into one fluid ecosystem. Users don’t need to jump between platforms to explore products, watch reviews, and make purchases—they can do it all within a single app interface. AI-powered recommendation engines continuously serve content tailored to user interests and past behavior, turning passive browsing into active shopping. Moreover, the platforms are designed to embed influencers (KOLs) and everyday users (KOCs) directly into the discovery journey, enhancing trust and social proof. The infrastructure supports frictionless in-app payments, real-time inventory management, and data feedback loops that make the entire commerce process feel intuitive and immersive. This “closed-loop” ecosystem demonstrates what’s possible when content, community, and commerce are built to function as one.
GLOBAL RELEVANCE AND FIRST-MOVER ADVANTAGE
While social commerce is still developing in Western markets, it is growing rapidly and will soon become a major retail channel. McKinsey forecasts that the U.S. social commerce market will grow from $67 billion today to $145 billion by 2027, driven primarily by Gen Z and millennials. However, Western ecosystems still lack the deep platform integration and user-centric commerce design that define China’s model. Many attempts to replicate social commerce have struggled due to fragmented user journeys and weak content-commerce linkages. Studying China’s mature and multifaceted approach provides a blueprint that brands and platforms around the world can adapt—allowing them to skip costly trial-and-error cycles and instead accelerate success with proven, insight-driven strategies. In this sense, China isn’t just an example—it’s a testbed for the future of global digital commerce.
WANT TO UNDERSTAND THE FUTURE OF SOCIAL COMMERCE IN CHINA?
This free Masterclass dives deep into China’s key platforms, from WeChat Mini Programs to Douyin’s short-form video and livestreaming commerce. Discover proven frameworks, real-world case studies, and tools to build agile, high-impact campaigns that convert.
WHAT’S INSIDE THE MASTERCLASS: A DEEP DIVE INTO CHINA’S SOCIAL COMMERCE ECOSYSTEM
UNDERSTAND THE TOP 5 SOCIAL COMMERCE PLATFORMS IN CHINA
WECHAT (WEIXIN)
WeChat is the ultimate “super app” in China, used by over 1.3 billion people monthly. It’s far more than just a messaging app — it’s a seamless ecosystem where users chat, shop, pay bills, read content, and interact with brands. With users spending 70–90 minutes daily on the app, WeChat is deeply embedded in daily life, especially in 2nd and 3rd-tier cities where it serves as a digital hub for communication and consumption. For brands, WeChat offers powerful tools like Mini Programs (in-app apps), WeChat Pay, Moments ads, and WeChat Channels for short-form video. These features make it ideal for both broad campaigns and precision marketing, allowing businesses to create immersive experiences that turn engagement into conversion — all without leaving the app.
DOUYIN (TIKTOK CHINA)
Douyin has transformed how Chinese consumers discover and buy products through short-form video. With over 730 million MAU and 88 minutes of average daily use, it’s one of the most engaging platforms on the market. Its secret? Addictive content and seamless e-commerce — users can watch a product demo and buy the item instantly through a single click. Its standout features include livestream shopping, in-video product links, and a smart algorithm that ensures content reaches the most relevant users. Douyin is especially powerful for reaching Gen Z and millennials, who drive trends and purchasing through entertainment-first shopping experiences.
REDNOTE (LITTLE RED BOOK OR XIAOHONGSHU)
Think of RedNote as China’s answer to Instagram and Pinterest — but with a strong e-commerce twist. With 260 million monthly active users, the platform is beloved by urban women aged 18–35, especially those interested in beauty, fashion, wellness, and travel. Users spend about 40 minutes a day browsing authentic product reviews, tutorials, and lifestyle inspiration. What makes RedNote stand out is its focus on user-generated content and peer trust. Influencer and micro-influencer marketing thrives here, as users actively search for honest opinions before buying. Direct product links embedded in posts make it easy to convert inspiration into action, making the platform a must for brand storytelling and community-driven commerce.
Weibo is China’s go-to platform for public conversation, viral content, and real-time buzz — a space where trends are born and spread fast. With 600 million monthly users, mostly aged 18–30, and daily usage of 30–45 minutes, it’s an ideal place for brands to tap into pop culture and generate mass visibility. Brands use hashtags, sponsored posts, and influencer collaborations to jump into trending topics or launch new campaigns. Whether it’s a product drop or a co-branded activation with a celebrity, Weibo’s open format makes it easy to scale brand presence quickly and create instant impact.
KUAISHOU
Kuaishou is Douyin’s biggest rival in the short-video space but has carved out a unique niche. With 600 million monthly users and 85 minutes of average daily usage, it’s especially strong in China’s 3rd and 4th-tier cities and rural areas. Its vibe is more grassroots and community-driven, which resonates deeply with audiences outside major urban centers. The platform thrives on real-life content, local influencer livestreaming, and trust-based marketing. Brands that lean into storytelling and authenticity — not just glossy ads — find real success here. It’s ideal for companies looking to build strong regional connections and tap into China’s fast-growing lower-tier markets.
CORE BUSINESS MODELS OF SOCIAL COMMERCE IN CHINA
LIVESTREAMING COMMERCE
Livestreaming has become a cornerstone of Chinese e-commerce, with over 80% of online shoppers in China having purchased through a livestream. This model blends entertainment, urgency, and influencer charisma to create highly engaging sales environments. In this part of the masterclass, you’ll learn how to structure a successful livestream campaign — from setting up the stream and selecting the right host or influencer, to managing real-time engagement tools such as comments, polls, and timed discounts. Special focus is placed on how different verticals — such as beauty, food and beverage, fashion, and home goods — use livestreaming to generate both high volumes of sales and strong emotional connections with consumers.
SHORT-FORM VIDEO COMMERCE
Short-form video has redefined digital product discovery in China, especially on platforms like Douyin and Kuaishou. This model emphasizes storytelling through bite-sized, visually dynamic content that entertains while selling. The masterclass explores how brands can produce compelling video content that doesn’t just build awareness, but drives instant conversions. You’ll examine high-impact campaigns and learn how brands use video hooks, product demos, and influencer voiceovers to capture attention and close the loop with in-video shopping links. In addition, we’ll look at how AI and automation tools are increasingly being used to produce video content at scale — from auto-generating captions to cloning video scripts and editing with machine learning.
PRIVATE TRAFFIC ECOSYSTEMS
WeChat’s private traffic model offers a powerful alternative to traditional, ad-driven marketing by allowing brands to build and manage their own customer ecosystems. This segment of the training focuses on how companies are using Mini Programs, brand-operated group chats, and curated content feeds to directly nurture their audiences and drive repeat purchases. You’ll learn why owning customer data and engagement channels is so valuable in a high-cost advertising environment, and how private traffic reduces reliance on paid media while boosting loyalty and lifetime value. Case studies will show how brands structure their teams, tools, and processes around this model to sustain long-term growth through community management and personalized communication.
MINI PROGRAM-DRIVEN SALES
Mini Programs — lightweight apps embedded inside WeChat — have become a central pillar of social commerce in China. They offer seamless shopping experiences with native payments, personalized content, live chat support, and member-only offers, all without requiring users to leave the platform. In this portion of the masterclass, we analyze how leading brands are using Mini Programs not just as a convenience tool, but as fully-fledged digital storefronts that rival standalone mobile apps. You’ll discover how this format supports campaign execution, loyalty programming, and conversion optimization. Real-world examples from sectors like beauty, wellness, fashion, and pet care will illustrate how Mini Programs are being deployed to reduce friction, increase user engagement, and deliver consistent performance.
PLATFORM STRATEGY AND PRIORITIZATION FRAMEWORKS
With so many platforms competing for attention — from WeChat and Douyin to RedNote, Weibo, and Kuaishou — knowing where and how to engage is essential. This part of the training introduces frameworks for evaluating platforms based on user demographics, category fit, and functional advantages. You’ll learn how to identify which platforms are aligned with your business goals, how to prioritize marketing and content investments, and how to allocate resources strategically. For example, you might discover that RedNote is ideal for beauty and lifestyle brands due to its high-trust, content-first model, while Douyin’s short-form video infrastructure is better suited for product demonstration and impulse purchases. The aim is to help teams make focused, confident platform choices that maximize ROI.
INFLUENCER STRATEGY AND PRIVATE TRAFFIC INTEGRATION
This module explores the combined power of influencer marketing and owned audience ecosystems. You’ll learn how to build and manage relationships with KOLs (Key Opinion Leaders), KOCs (Key Opinion Consumers), and micro-influencers, and how to integrate their content into sustainable, repeatable campaigns. At the same time, the session introduces WeChat’s private traffic system — a powerful model for turning one-time traffic into loyal customer communities. Participants will see how brands are using private groups, CRM tools, Mini Programs, and serialized content to maintain high-touch engagement and drive repeat purchases, all while lowering customer acquisition costs. This section emphasizes long-term brand building, not just one-off campaign hits.
ACTIONABLE SOCIAL COMMERCE CHECKLIST
To move from strategy to execution, the masterclass provides a proprietary, step-by-step social commerce checklist. This tool is designed to align marketing, operations, and e-commerce teams around critical tasks — from product readiness and livestream prep to channel setup and post-campaign analysis. It acts as a quality control framework that ensures no essential step is missed when launching or optimizing a campaign. The checklist has been refined through hundreds of brand use cases and provides a clear roadmap your team can use internally, whether you’re launching a new Mini Program or managing a large-scale Douyin influencer campaign.
REAL-WORLD CASE STUDIES WITH PRACTICAL LESSONS
Finally, the training includes in-depth case studies from top-performing social commerce campaigns across industries. Each story is carefully selected to reveal not just what worked, but why — highlighting brand goals, platform mechanics, executional choices, and measurable outcomes. These aren’t surface-level overviews; they are analytical deep-dives with actionable insights that your team can adapt immediately. Whether it’s a beauty brand scaling private traffic on WeChat or a lifestyle label building grassroots traction on Kuaishou, each case study connects theory to practice and provides templates for your own campaigns.
WHO ARE THE SOCIAL COMMERCE MASTERCLASSES FOR?
E-COMMERCE TEAMS
The Social Commerce Masterclass is ideal for e-commerce teams within larger corporate structures. As companies scale and develop their digital strategy, e-commerce teams are tasked with driving online sales, enhancing customer engagement, and adapting to evolving consumer behaviors. This masterclass provides teams with the latest tools, strategies, and insights needed to succeed in the fast-paced world of social commerce. By learning from China's cutting-edge social commerce practices, e-commerce teams can adopt advanced techniques like livestream selling, influencer partnerships, and interactive content, enabling them to optimize their digital sales funnels. This class empowers teams to understand how to effectively integrate social media platforms into their commerce strategies and enhance their overall online presence.
DIGITAL MARKETING TEAMS
Social commerce is closely tied to digital marketing, and the Social Commerce Masterclass is also an essential resource for corporate digital marketing teams. As consumer behaviors shift toward seamless shopping experiences through social media, marketing teams must evolve to meet these expectations. The masterclass covers the latest trends in AI-driven personalization, live-streaming, and the use of user-generated content (UGC) to foster brand trust. Digital marketing teams will learn how to leverage platforms like Douyin (TikTok China) and RedNote (Xiaohongshu) for highly-targeted campaigns, optimize advertising budgets, and drive both brand awareness and direct conversions through social commerce strategies. The masterclass equips teams with practical strategies to enhance their marketing efforts by integrating commerce into their content across multiple digital channels.
BRAND AND PRODUCT MANAGERS
For brand and product managers, staying ahead of market trends is key to positioning products successfully. This masterclass will provide brand and product managers with the necessary insights into how social commerce is reshaping the way consumers interact with products. In China, platforms like Douyin and RedNote are leading the charge by blending entertainment with shopping, offering consumers interactive and personalized shopping experiences. By attending the masterclass, brand and product managers will learn how to align their products with these trends, tap into the power of influencer-driven marketing, and design experiences that resonate with younger, digitally-savvy consumers. Understanding the unique advantages of social commerce can help managers drive product discovery, foster loyalty, and achieve greater product sales.
CONTENT CREATORS AND SOCIAL MEDIA STRATEGISTS
Content creators and social media strategists are key players in the success of social commerce. The masterclass will equip these professionals with strategies to create compelling, engaging content that not only attracts followers but also converts them into paying customers. By examining successful case studies from China’s social commerce landscape, participants will learn the best practices for creating viral videos, running livestream shopping events, and partnering with Key Opinion Leaders (KOLs) and influencers. Social media strategists will understand how to tap into the power of social platforms, turning content into sales opportunities and maximizing engagement in ways that align with the latest trends in digital commerce.
INNOVATION AND STRATEGY TEAMS
Social commerce is a rapidly evolving space, and innovation teams within corporations need to stay ahead of the curve. The masterclass helps innovation and strategy teams understand the dynamic intersection of social media, e-commerce, and new technologies like AI and big data. These teams will gain insights into how emerging markets are embracing social commerce, how platforms like Douyin and RedNote are evolving, and how businesses can leverage this growth to inform their own strategic initiatives. By attending this masterclass, innovation teams can develop forward-thinking strategies that will place their companies at the forefront of the social commerce revolution.
CUSTOMER EXPERIENCE TEAMS
The Social Commerce Masterclass is also invaluable for customer experience teams, who are responsible for ensuring that interactions with a brand are seamless, engaging, and memorable. The rise of social commerce means that customers now expect to discover, research, and purchase products through social platforms without ever leaving the app. This masterclass provides customer experience teams with the knowledge to design these integrated, frictionless journeys across platforms like Douyin and RedNote, where real-time interactions and personalized recommendations are key. By learning how to enhance the shopping experience with live interactions, personalized content, and instant purchasing options, these teams will be able to build stronger relationships with customers and create memorable experiences that drive loyalty and long-term sales.
UNLOCK THE SECRETS OF CHINA’S SOCIAL COMMERCE REVOLUTION
Learn how brands use cutting-edge tools like livestreaming, private traffic ecosystems, and AI-driven video to engage millions daily. Our free Masterclass guides you through platform-specific tactics and offers a step-by-step checklist for campaign success in China’s fast-evolving market.
HOW LONG IS THE SOCIAL COMMERCE MASTERCLASS?
The Social Commerce Masterclass runs for approximately 60 minutes, offering a fast-paced, high-value overview of China’s evolving social e-commerce landscape. It’s designed to deliver deep strategic insight in a time-efficient format — perfect for busy professionals who want to stay ahead of trends without committing to long-form content.
HOW CHOZAN’S SOCIAL COMMERCE MASTERCLASS EQUIPS YOU WITH ACTIONABLE INSIGHTS ON CHINA’S DIGITAL LANDSCAPE
ENHANCE CONSUMER ENGAGEMENT THROUGH NATIVE SOCIAL PLATFORMS
To effectively engage Chinese consumers, brands must meet them where they spend the most time—on native platforms like Douyin, RedNote, and WeChat. These platforms blend entertainment, content, and commerce, allowing brands to build relationships through storytelling, influencer collaborations, and real-time interaction. By adopting platform-native formats such as short videos, livestreams, and interactive posts, brands can shift from transactional messaging to emotionally resonant content that fosters deeper loyalty and trust, especially among Gen Z and Millennial shoppers.
NAVIGATE PLATFORM FRAGMENTATION WITH TARGETED STRATEGY
Rather than attempting to cover every app or trend, brands should develop focused strategies based on their category, audience, and business goals. Understanding the unique strengths of each platform—Douyin for discovery, RedNote for recommendation, WeChat for retention—enables businesses to prioritize resources effectively. This strategic focus reduces complexity and ensures marketing efforts align with consumer behavior on each platform, making it easier to deliver consistent brand experiences across the fragmented Chinese digital landscape.
ALIGN WITH EVOLVING CONSUMER BEHAVIOR
Chinese consumers no longer rely solely on search or official brand sites for product discovery; they trust content and recommendations from people they follow. Brands must adapt by shifting focus from traditional advertising to peer-driven discovery, using influencer marketing and community engagement to generate trust and social proof. Being part of the conversation through comments, DMs, and reposts also humanizes the brand and reinforces authenticity, which is increasingly valued in the Chinese market.
BUILD TRUST AND VISIBILITY THROUGH INFLUENCERS AND UGC
In China’s social commerce landscape, authenticity trumps polished marketing. By collaborating with credible KOLs and encouraging user-generated content, brands can amplify their visibility while appearing more relatable and trustworthy. Influencer partnerships should be based on alignment with brand values and audience interests rather than just follower size. Brands that foster genuine engagement and transparency—especially through live interactions and real customer reviews—are more likely to win long-term loyalty.
LEVERAGE DATA FOR PRECISION TARGETING
Social commerce platforms provide a rich stream of data on user preferences, behavior, and conversion patterns. Brands can use this data to optimize content formats, personalize product recommendations, and time campaigns for maximum impact. Real-time analytics also allow for faster iteration, helping marketers refine their messaging and creative strategy in response to what’s working. In China’s fast-moving digital space, those who move quickly with data-driven insights often outperform those relying on static planning.
SCALE REACH AND GROWTH THROUGH PLATFORM ECOSYSTEMS
Once the fundamentals are in place, social commerce offers scalable pathways to growth through interconnected platform ecosystems. From Douyin’s closed-loop commerce to WeChat’s Mini Program infrastructure, brands can build out entire shopping experiences without directing users to external sites. This enables them to grow efficiently, retain control over the customer journey, and reach millions through platform-based virality. Scaling in this way is not only more cost-effective but also more aligned with how Chinese consumers discover and buy.
ENHANCE CONSUMER ENGAGEMENT THROUGH NATIVE SOCIAL PLATFORMS
To effectively engage Chinese consumers, brands must meet them where they spend the most time—on native platforms like Douyin, RedNote, and WeChat. These platforms blend entertainment, content, and commerce, allowing brands to build relationships through storytelling, influencer collaborations, and real-time interaction. By adopting platform-native formats such as short videos, livestreams, and interactive posts, brands can shift from transactional messaging to emotionally resonant content that fosters deeper loyalty and trust, especially among Gen Z and Millennial shoppers.
LOOKING TO LEARN FROM THE WORLD’S MOST ADVANCED SOCIAL COMMERCE ECOSYSTEM?
Sign up now to access our free Social Commerce Masterclass and explore how Chinese platforms, formats, and consumer shifts can inform your next move—wherever you operate.
EXPLORE ADDITIONAL SERVICES TO DEEPEN YOUR SOCIAL COMMERCE KNOWLEDGE AND STRATEGY
After completing ChoZan’s Social Commerce Masterclass, you’ll be well-equipped with the essential insights to navigate China’s social commerce space. But the learning doesn’t have to stop here. We offer a range of additional services to deepen your understanding and help you apply these insights effectively within your organization.
CHINA RESEARCH
Our in-depth China research provides you with the latest trends, data, and consumer insights, allowing you to stay ahead of the curve. Whether you’re looking for market reports or custom research to fit your specific needs, our research services will guide you in making informed decisions for your business strategy.
CHINA LEARNING EXPEDITIONS
Take your learning beyond the classroom with our immersive China Learning Expeditions. These tailored expeditions allow you to engage with key players in the Chinese market and see firsthand how businesses are thriving in the digital and social commerce landscapes. Experience the market in real-time, giving you valuable insights and direct access to influential leaders and innovators.
ASHLEY DUDARENOK’S KEYNOTE SPEECHES
Looking for an expert to speak at your next corporate event or team gathering? Ashley Dudarenok’s keynote speeches are the perfect way to inspire and educate your team on the evolving landscape of Chinese social commerce, digital trends, and consumer behavior. Her dynamic presentations will provide fresh perspectives and actionable strategies to elevate your company’s approach.
TRAINING & MASTERCLASSES FOR TEAMS
Our tailored training sessions and masterclasses for teams are designed to equip your organization with the tools, strategies, and insights needed to succeed in China’s social commerce landscape. These sessions are customized to address your team’s specific challenges, ensuring you can apply the knowledge directly to your business operations.
CONSULTING & EXPERT CALLS
Need one-on-one guidance on applying the concepts from the masterclass to your business? Our consulting services and expert calls provide you with direct access to seasoned professionals who can answer your specific questions, offer personalized advice, and help you navigate the complexities of China’s social commerce ecosystem.
Faq
What is the Social Commerce Masterclass about?
It’s a 60-minute deep dive into how China’s leading brands succeed using social commerce strategies on platforms like Douyin, WeChat, and Red.
Who should take the Social Commerce Masterclass?
The social commerce masterclass is ideal for marketing, digital, innovation, and e-commerce professionals targeting or learning from China.
Is the Social Commerce Masterclass free?
Yes, the social commerce masterclass is completely free to watch and designed to deliver high-impact insights.
Do I need experience in China to join the Social Commerce Masterclass?
No. The social commerce masterclass is suitable for both newcomers and experienced professionals looking for the latest updates.
Can I watch the Social Commerce Masterclass on mobile?
Yes, the social commerce masterclass is fully mobile-friendly and works on any device.
Will I receive materials after the Social Commerce Masterclass?
Yes, we’ll send a summary of the key takeaways from the social commerce masterclass to your email afterward.
Does the Social Commerce Masterclass cover platforms like Douyin and WeChat?
Absolutely. The social commerce masterclass explores how brands leverage Douyin, WeChat Mini Programs, and more.
What’s the next step after the Social Commerce Masterclass?
After the social commerce masterclass, explore our services like custom research, learning expeditions, and team training to go deeper.
Get Your Free China Report
China Mega Report 2025 is here! It’s 700 insightful page on. China’s consumers, innovation, technology, new retail, marketing, and digital space. The report is your ultimate resource for navigating the complexities of the China market in 2025 and beyond.
EXPLORE MORE BOOKS FROM CHOZAN
INNOVATION FACTORY:
CHINA’S DIGITAL PLAYBOOK FOR GLOBAL BRANDS
UNLOCKING THE WORLD’S LARGEST E-MARKET:
A GUIDE TO SELLING ON CHINESE SOCIAL MEDIA
SELLING TO CHINA THROUGH CROSS-BORDER E-COMMERCE:
A HANDY GUIDE FOR BUSINESSES
DIGITAL CHINA:
WORKING WITH BLOGGERS, INFLUENCERS AND KOLS
NEW RETAIL BORN IN CHINA GOING GLOBAL:
HOW CHINESE TECH GIANTS ARE CHANGING GLOBAL COMMERCE
MICRO-INFLUENCER, KOCS AND PRIVATE POOLS:
THE HOLY GRAIL OF CHINA MARKETING